Assistant Manager-Consumer Research
Bonn Nutrients · Ludhiana · onsite · Posted 1d ago
Undisclosed5–7 yrsfulltimeSourced from
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About this role
Job Overview
This role plays an important part in building future business strategies
The person will be responsible for gathering and sharing insights that can be used to inform support decision-making
This involves regular interaction with existing prospective consumers which will further help in the innovation process
The person will be responsible for gathering and sharing insights that can be used to inform support decision-making
This involves regular interaction with existing prospective consumers which will further help in the innovation process
Roles Responsibilities
Bringing the consumer perspective to marketing decision-making by executing market analysis and research activities to provide insights and recommendations
Based upon business objectives, planning research project managing external agencies for the execution of research activities
Expertise in designing and executing quantitative and qualitative research studies, including
o Brand performance and tracking,
o ATU (Awareness, Trial, Usage) studies,
o Product testing
o Brand mapping studies
o Other consumer research surveys such as CSAT and NPS
Understanding of secondary source of research information, based upon which continuously sharing of insights for business decision making
Collaborate with cross-functional teams, including marketing, product development, and sales, to ensure research findings are effectively integrated into business strategies
Contribute to the development and implementation of the overall market research strategy
Stay informed on industry trends, competitor activities, and consumer behavior patterns
Work closely with retail research team support them wherever required
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
CSATretailMarket ResearchConsumer ResearchProduct testingconsumer behaviorMappingmarket analysisNPSResearchSalesProduct Developmentmarketing