Assistant Manager Conference Marketing & Delegate Acquisition

Role Overview

We are looking for a dynamic and result-oriented professional to drive delegate acquisition and marketing activities for conferences across sectors such as Clean Energy, Mass Transit, Infrastructure, Sustainability, and related industries.

The role will involve a combination of B2B marketing, delegate acquisition, content creation, digital marketing, event registrations, and stakeholder management.

Key Responsibilities

• Drive delegate acquisition for conferences through targeted sales and marketing initiatives.
• Conduct market and prospect research to identify relevant companies, decision-makers, industry professionals, and potential delegates.
• Develop and execute integrated marketing plans covering digital marketing, content marketing, email campaigns, social media, and other promotional channels.
• Create engaging marketing content and collateral, including website content, promotional material, newsletters, press releases, emailers, and invitations.
• Manage email marketing campaigns and other delegate outreach initiatives to maximize registrations.
• Utilize data and analytics to track campaign performance, monitor key metrics, and identify opportunities for improvement.
• Collaborate with Sales, Operations, Creative, and other internal teams to ensure smooth and effective execution of marketing campaigns.
• Coordinate with external vendors, industry associations, media partners, and other stakeholders to support conference promotion.
• Manage event registrations and respond to delegate queries in a timely and professional manner.
• Maintain databases, campaign trackers, and regular reports related to delegate acquisition and marketing performance.
• Support the overall promotion and successful execution of conferences.
  
  

Required Skills & Competencies

• Proficiency in digital marketing, including SEO, social media, email marketing, and analytics.
• Strong written and verbal communication skills.
• Excellent business communication and letter-writing skills.
• Ability to create clear, compelling, and engaging marketing content.
• Strong research and prospect-identification skills.
• Good knowledge of MS PowerPoint, Google Slides, Canva, and MS Excel.
• Highly organized with the ability to manage multiple projects, campaigns, and deadlines simultaneously.
• Strong interpersonal and stakeholder-management skills.
• Ability to work collaboratively in a fast-paced, target-driven environment.
• Strong attention to detail and follow-through.
  
  

Ideal Candidate

The ideal candidate should have experience in conference/event marketing, B2B marketing, delegate acquisition, exhibitions, events, media, or a similar business environment, with a strong interest in infrastructure and industry-focused events.

Key Skills: Conference Marketing | Delegate Acquisition | B2B Marketing | Digital Marketing | Email Marketing | Social Media | Content Marketing | Event Management | Excel | PowerPoint | Canva | Business Communication

Skills: delegate acquisition,content marketing,conference marketing,digital,delegate,conferences,campaigns,digital marketing,event managment,email marketing,b2b marketing