Assistant Manager - Branding And Communications

Role, Responsibilities & Preferred candidate profile:

• Must be a male candidate with experience in Marketing of Engineering goods.

• Fluent in English with educational qualification of BE + MBA (MARKETING).

• He must be willing to travel extensively across India.

• He must observe Market Dynamics very closely and help sales team in implementing sales strategies.

• He must study the market trends, product demands, packaging, sales distribution channels, pricing , competition pricing and product positioning.

• Having a pleasant personality and a quick learner. Must travel extensively for product portfolio promotion.

• Contribute for publishing advertisements and articles in Trade Magazines. He must contribute in creating Brand Awareness and establishing strong corporate communication with Technical associations, Chamber of Commerce, Trade Associations etc.

• Helping all our dealers, resellers in product promotion, networking and a marketing program.

• Must have a good knowledge of advertising, Digital Marketing, Brand marketing . Need to furnish the market study to the management while entering in new markets. Must participate in exhibitions and showcase Arkel Products. Also organise and conduct seminars to increase market reach.

• Should build strong relationship with Newspapers, Trade Magazines, Chamber of commerce, Trade Associations and Television Channels.

• Giving confidence to Arkel Key customers through periodic trade newsletters, greetings etc.