Assistant Manager - Brand Strategy

Job Summary

The incumbent will be responsible for planning and executing integrated brand and marketing communication initiatives to strengthen Godrej Properties' brand equity and ensure a consistent brand experience across customer touchpoints. The role will drive brand storytelling through impactful campaigns, social media, digital content, films, marketing collaterals, and on-ground activations while collaborating with internal stakeholders and external agencies to deliver compelling brand experiences.

Roles & Responsibilities

• Drive Godrej Properties' brand narrative through ATL/BTL across owned channels through impactful visual storytelling.
• Conceptualize and manage brand assets including AVs, brand films, project videos, customer testimonials, leadership communication, newsletters, and social media content.
• Ensure consistency in messaging, visual identity, and brand guidelines across all marketing collaterals.
• Build and manage the brand's content ecosystem to amplify reach and shape consumer perception.
• Identify, onboard, and manage influencer and creator partnerships aligned with the brand strategy.
• Develop integrated content campaigns that drive engagement, brand affinity, and thought leadership across digital platforms.
• Monitor brand conversations and sentiment across social media, review platforms, and digital channels.
• Work with ORM agencies to manage customer conversations, ensure timely issue resolution, and mitigate reputation risks.
• Generate insights from digital chatter to strengthen brand perception and improve customer experience.
• Create consistent and immersive brand experiences across sales offices and customer touchpoints.
• Conceptualize and execute activations, and milestone events that reinforce the Godrej Properties brand.
• Manage creative, digital, PR, ORM, production, and event agencies to ensure high-quality and timely execution.
• Collaborate with Sales, CRM, Design, Product, Digital, and Zonal Marketing teams to deliver integrated marketing initiatives.

Qualifications

• MBA/Postgraduate in Marketing, Brand Management, Mass Communication, or a related field.

Experience

• Experience managing brand campaigns, social media, content creation, and marketing collaterals.
• Hands-on experience with brand films, digital content, and agency management.
• Strong project management, stakeholder management, communication, and analytical skills.
• Work Experience: 2-4 years.

Key Skills

• Social Media
• Brand Management
• Content Creation
• Influencer Partnerships
• Campaign Management
• Online Reputation Management
• Brand Storytelling
• Stakeholder Management
• Project Management

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.