Assistant Manager Brand Marketing

Job Summary

Position Title-Assistant Manager Brand Marketing

Department Marketing

Qualification Any Graduate

Experience 5-8 Years

Location Coimbatore

Principal Accountabilities

• Brand Strategy Support
• Assist in executing brand marketing plans across offline (retail, events) and online (social, website) platforms.
• Maintain consistency in brand identity and communication across all customer touchpoints.
• Coordinate brand calendar rollouts for campaigns, festive launches, and regional activations.
• Product Collection Coordination
• Work closely with design and merchandising teams on product naming, packaging, and storytelling.
• Support new collection launches with marketing inputs, sample coordination, and content planning.
• Help create product decks, look books, and training tools for internal teams.
• Campaign Planning Execution
• Support the end-to-end rollout of brand campaigns from asset planning and approvals to execution across print, digital, and in-store.
• Coordinate with creative, digital, and showroom teams to ensure timely execution.
• Track campaign performance and share weekly reports on reach, engagement, and sales impact.
• Retail Digital Integration
• Assist in aligning retail storytelling (VM, POS materials, in-store experience) with online campaigns.
• Help build CRM campaigns, influencer collaborations, and festive initiatives.
• Support e-commerce and social teams with brand content, copy, and visual coordination.
• Cross-Functional Coordination
• Act as the link between brand, creative, media, PR, and retail operations teams.
• Ensure timely approvals, follow-ups, and execution across departments.
• Maintain brand trackers, budget sheets, and campaign calendars.
• Research Insights
• Monitor competitor activity and market trends both in traditional luxury retail and digital channels.
• Assist with customer feedback collation, survey planning, and consumer insight projects.

Key Requirements

• 3-5 years of experience in brand marketing, preferably in lifestyle, fashion, luxury, or retail.
• Hands-on with campaign planning, content briefing, and cross-functional coordination.
• Strong eye for detail, aesthetics, and storytelling with an understanding of both traditional luxury and new-age digital culture.
• Good communication and project management skills.
• Ability to work in a fast-paced environment with multiple parallel projects

Job Details

• Job Category: Brand Marketing
• Job Type: Full Time
• Job Location: Coimbatore
• Industry: Jewellery Diamond

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