Assistant Manager Brand & Campaign Marketing

We are hiring for one of our clients, a new hydration drink brand!

Location: Mumbai

Experience Required: 3-5 years in brand marketing, BTL, or campaign management FMCG or consumer brands preferred

CTC: Upto 12 LPA

Key Responsibilities:

• Run BTL activations end-to-end sampling drives, college events, trade promotions, sports activations, product launches, and more.
• Support ATL rollouts by coordinating with agencies and media partners, tracking placements, and flagging anything that's off-brief or off-brand.
• Make sure every activation looks the part from the branding setup to how the promoters show up.
• Handle all the Marketing logistics: POS inventory, sampling stock, fabrication, event materials, vendor follow-ups.
• Write post-event reports that are useful photos, metrics, and real learnings.

What We're Looking For

• 3-5 years in brand marketing, BTL, or campaign management FMCG or consumer brands preferred.
• Some experience with consumer research or market analysis — you don't need to be a data analyst, but you should know how to gather information, make sense of it, and present a clear point of view.
• Good at juggling multiple things at once without dropping any of them.
• Experience working with on-ground agencies, fabricators, and event companies.
• Comfortable with Canva or Adobe Suite for basic edits and asset reviews.
• A strong communicator who works well with both internal teams and external partners.
• Happy to travel to activation sites when required.