Assistant Manager-B2B

Objective:

• To drive sales growth and market penetration for the Cables division through effective customer management, channel development, and execution of strategic sales initiatives.
• To ensure consistent achievement of regional sales targets while strengthening the company's presence and brand visibility.

Key Responsibilities:

• Identify, explore, and convert new business opportunities in institutional, industrial, and project segments.
• Own the regional go-to-market plan for LT, HT & EHV ; translate national strategy into quarterly/ monthly execution roadmaps.
• Build annual and quarterly sales forecasts, price/discount frameworks, and coverage models aligned to contribution margin and cashflow goals.
• Conduct market mapping to broaden the customer base and improve coverage.
• Maintain strong technical knowledge of LT, HT & EHV cables and industrial electrical products.
• Build and nurture strong relationships with key customers, distributors, and channel partners.
• Lead contract negotiations and close high-value deals ensuring profitability and customer satisfaction.
• Ensure in-depth understanding of the company's cable products to effectively position them in the market.