Assistant Manager - B2B Sales

Job Responsibilities:

• Drive the Fruits & Vegetables wholesale business for surplus and sourced produce across key markets.
• Develop and manage B2B customer networks including wholesalers, traders, distributors, processors, exporters and institutional buyers.
• Generate annual sales of 10 Cr while contributing towards the overall 50 Cr business target.
• Achieve targeted net margins of 5% through effective sales planning, pricing and market management.
• Identify and develop new sales channels for Onion, Potato, Garlic, Pomegranate, Imported Apples, Dragon Fruit, Avocado and other F&V categories.
• Coordinate with sourcing teams and collection centres to ensure timely liquidation of excess inventory from farm sourcing operations.
• Monitor market demand, pricing trends, competitor activities and commodity movements across regions.
• Build strong relationships with traders, commission agents and wholesale market stakeholders to maximize business opportunities.
• Ensure timely order execution, dispatch planning and inventory movement across Vashi, Pune and Bangalore hubs.
• Negotiate commercial terms and contracts with customers to drive profitability and sustainable business growth.
• Work closely with farmers, aggregators and procurement teams to support efficient supply chain management.
• Ensure compliance with documentation, billing, payment collection and business processes.
• Prepare sales forecasts, business reports, market intelligence and performance review dashboards.
  

Required Skills & Competencies:

• Graduate/ Postgraduate (Agriculture/ Supply Chain).
• Strong knowledge of F&V wholesale markets and agri-trading.
• Experience in B2B sales and business development.
• Good negotiation and commercial acumen.
• Understanding of pricing, margins, and market trends.
• Strong communication and stakeholder management skills.
• Proficiency in MS Excel and business reporting.
• Willingness to travel across markets and sourcing locations.
• Result-oriented with a focus on revenue and profitability targets.
• Knowledge of fresh produce quality and supply chain operations.