Assistant General Manager

Role Purpose

Lead the Sales & Marketing function to achieve revenue and sales targets, enhance brand visibility, drive customer acquisition, and ensure effective execution of sales strategies across the company's real estate projects while aligning with overall business and operational objectives.

Key Responsibilities

• Lead, mentor, and develop the team to achieve individual and departmental objectives.

• Foster a high-performance, collaborative, and customer-centric work environment.

• Set performance goals, conduct regular reviews, and provide coaching and feedback.

• Identify training and development needs to enhance team capabilities.

• Ensure effective resource planning, succession planning, and employee engagement. Develop and implement sales and marketing strategies to achieve business goals.

• Lead and manage the Sales, Marketing, and Alliances teams.

• Drive sales through direct channels, channel partners, corporate tie-ups, and strategic alliances.

• Oversee branding, digital marketing, advertising campaigns, events, and project launches.

• Monitor sales performance, pricing, inventory movement, and market trends.

• Build and maintain relationships with key customers, channel partners, financial institutions, and other stakeholders.

• Prepare sales forecasts, budgets, MIS, and performance reports for the Vice President – Operations.

• Coordinate with Projects, Finance, Legal, CRM, and Customer Service teams to ensure seamless sales execution and customer satisfaction.

• Ensure compliance with company policies and applicable real estate regulations.

• A monthly performance review will be conducted to assess performance, progress against assigned objectives, adherence to organizational standards, and overall suitability for the role.  

• Consistent and timely reporting to the Head of Department (HoD) on a daily, weekly, monthly, and quarterly basis, as per the organization's reporting framework.

Qualifications

• MBA in Marketing/Sales or equivalent.

• 12–15 years of experience in real estate sales and marketing, including at least 5 years in a leadership role.

• Strong leadership, strategic planning, negotiation, and business development skills.

Department: Sales & Marketing

Reports To: Vice President – Operations