Assistant General Manager

Key Responsibilities:

1. Sales & Revenue Leadership

• Own and drive monthly, quarterly, and annual sales targets across assigned projects.
• Develop and execute project-wise sales strategies based on market conditions, inventory, pricing, and customer demand.
• Monitor bookings, collections, site visits, leads, conversions, cancellations, and revenue performance.
• Identify gaps in the sales funnel and implement corrective action plans.
• Ensure achievement of both volume and value-based revenue targets.

2. Team Management & Leadership

• Lead, mentor, and motivate the sales team to consistently achieve targets.
• Set individual and team-wise KPIs and monitor performance through regular reviews.
• Conduct daily/weekly sales reviews and ensure clear accountability across the team.
• Identify high performers and develop future sales leaders.
• Take ownership of team productivity, discipline, attendance, and performance improvement.

3. Sales Strategy & Business Development

• Develop innovative strategies to increase lead generation, site visits, bookings, and conversions.
• Analyse market trends, competitor projects, customer preferences, and pricing strategies.
• Identify new business opportunities and potential customer segments.
• Work closely with the marketing team to improve lead quality and campaign effectiveness.
• Strengthen relationships with channel partners, brokers, and strategic referral networks.

4. Customer & Site Experience

• Ensure an exceptional customer experience throughout the sales journey.
• Personally handle key customers, high-value negotiations, and critical escalations.
• Ensure the sales team maintains professional communication and follows company processes.
• Work with CRM and operations teams to ensure timely follow-ups and customer coordination.

5. Sales Process & CRM Management

• Ensure 100% CRM discipline across the sales team.
• Monitor lead allocation, follow-ups, site visits, negotiations, bookings, and closures.
• Analyse sales reports and dashboards to identify trends and opportunities.
• Establish and improve sales processes, SOPs, and reporting mechanisms.
• Ensure accurate forecasting of future bookings and revenue.

6. Collections & Business Closure

• Coordinate with CRM, finance, and collections teams to ensure timely payment realization.
• Monitor outstanding payments and support the team in collection follow-ups.
• Ensure smooth coordination from booking to agreement and subsequent customer milestones.

7. Leadership Reporting

• Prepare and present regular sales performance reports to senior management.
• Provide accurate sales forecasts and market intelligence.
• Report challenges, opportunities, and corrective action plans to management.
• Support management in pricing, inventory, project positioning, and sales planning decisions.

Key Performance Indicators (KPIs)

• Achievement of monthly/quarterly/annual sales targets
• Revenue and booking value
• Lead-to-site-visit conversion
• Site-visit-to-booking conversion
• Team productivity and target achievement
• Collection efficiency
• Channel partner contribution
• Cancellation ratio
• CRM compliance and follow-up efficiency
• Customer satisfaction and escalation management