Assistant General Manager Sales

About the Role

We are looking for an AGM Luxury Sourcing to lead the sourcing strategy and channel partner ecosystem for our Luxury Business in the South Mumbai (SoBo) market. This is a strategic leadership role responsible for building a high-value sourcing engine across Channel Partners, IPCs, wealth managers, family offices, and other premium networks, with a strong focus on HNI/UHNI customer acquisition and revenue delivery. The role will own market expansion, partner strategy, sourcing performance, team capability, and key stakeholder relationships while establishing HoABL as a preferred luxury real estate brand among Mumbais affluent clientele.

Key Responsibilities

1. Strategic Sourcing & Revenue

• Own and drive the overall sourcing strategy for the Luxury Business across South Mumbai.

• Build a consistent pipeline of high-quality HNI/UHNI prospects and deliver sourcing-led revenue outcomes.

• Identify new sourcing channels and partnerships to expand the luxury customer base.

• Drive market penetration across key micro-markets including Worli, Malabar Hill, Altamount Road, Breach Candy and surrounding luxury catchments.

2. Channel Partner & Ecosystem Leadership

• Build, deepen and manage relationships with top-tier Channel Partners, IPCs, wealth managers, family offices and luxury ecosystem partners.

• Develop strategic partnerships that provide access to affluent and UHNI clientele.

• Design and lead differentiated CP engagement, networking and relationship-building initiatives.

• Establish a structured partner segmentation and performance framework to maximise productivity and revenue contribution.

3. Team Leadership

• Lead, mentor and develop the luxury sourcing team to deliver business and revenue objectives.

• Set clear targets, review performance and drive accountability across the team.

• Build capabilities around partner management, luxury customer engagement, negotiation and market intelligence.

5. Market Intelligence & Strategy

• Develop deep market intelligence on competitor projects, pricing, positioning, customer trends and channel dynamics.

• Provide strategic insights to business and sales leadership to influence pricing, positioning and go-to-market decisions.

• Identify emerging luxury micro-markets, customer segments and partnership opportunities.

5. Brand & Cross-Functional Collaboration

• Partner closely with Sales, Marketing, PR and Business teams to create a cohesive luxury customer acquisition strategy.

• Drive premium experiences, events and initiatives that strengthen HoABLs positioning within the luxury ecosystem.

• Represent HoABL at high-value industry, broker and luxury networking forums.

Experience & Qualifications

• 10+ years of experience in real estate sales/sourcing, with significant exposure to luxury/ultra luxury residential real estate.

• Strong experience in South Mumbai / Mumbai luxury real estate is highly preferred.

• Proven track record of delivering revenue through Channel Partners and strategic sourcing networks.

• Demonstrated experience in building and managing high-performing teams.

• Strong relationships with leading Channel Partners, IPCs, wealth managers, family offices or luxury ecosystem players.

• Bachelors degree in Business, Marketing, Real Estate or a related field; MBA/postgraduate qualification preferred.

Key Skills & Attributes

• Strategic Leadership: Ability to build and execute a long-term luxury sourcing strategy.

• Strong Network: Established relationships across Mumbais luxury real estate and affluent customer ecosystem.

• Commercial Acumen: Strong understanding of revenue, conversion, market economics and luxury customer behaviour.

• Leadership & People Management: Ability to build, coach and drive high-performing sourcing teams.

• Influence & Negotiation: Exceptional stakeholder management and negotiation skills.

• Market Intelligence: Strong understanding of luxury real estate trends, competition and customer dynamics.

• Executive Presence: High level of polish, maturity and credibility while engaging HNI/UHNI clients and senior stakeholders.

• Discretion & Integrity: Ability to handle sensitive client and business information with utmost professionalism.