Assistant General Manager Sales

Company Description STR Group, established in 1979, is a diversified real estate organization with deep expertise across consultancy, advisory, development, and investment. The company operates across the entire project lifecycle, including land acquisition, planning, real estate finance, sales, marketing, and development, enabling a holistic approach to every opportunity. Built on a foundation of trust, transparency, quality, and reliability, STR Group combines market intelligence with strong strategic and execution capabilities. As the company enters its next phase of growth, it is focused on creating premium residential and resort destinations in key locations across India such as Jim Corbett, Mussoorie, Haridwar, Vrindavan, and Goa. This long-term perspective offers professionals the opportunity to contribute to high-impact projects in a fast-evolving real estate market.

Position: Assistant General Manager – Sales 

Industry: Real Estate 

Department: Sales 

Experience: 4 –7 years in real estate sales  

Location: Noida Sector-136 

Job Summary 

We are looking for a dynamic and target-oriented Assistant General Manager – Sales to drive sales of 

residential/commercial real estate projects. The candidate will be responsible for generating 

leads, managing customer relationships, conducting site visits, closing deals, and achieving 

monthly and quarterly sales targets. 

Key Responsibilities 

• Generate sales through leads, references, channel partners, digital enquiries, and other 

sources. 

• Handle incoming leads and convert prospects into customers. 

• Understand customer requirements and recommend suitable properties/projects. 

• Conduct property presentations and site visits for prospective customers. 

• Follow up with prospects regularly and maintain an updated sales pipeline. 

• Negotiate with customers and support the closure of property transactions. 

• Achieve individual and team sales targets as assigned. 

• Maintain strong relationships with existing and prospective customers. 

• Develop and maintain relationships with brokers/channel partners. 

• Prepare daily, weekly, and monthly sales reports. 

• Monitor competitor projects, pricing, offers, and market trends. 

• Ensure proper documentation and adherence to company sales policies and processes. 

• Assist the Sales Manager in team coordination, performance tracking, and achieving 

departmental targets.

Key Skills

• Strong communication and interpersonal skills. 

• Excellent sales, negotiation, and convincing abilities. 

• Customer-focused approach. 

• Good knowledge of the local real estate market. 

• Strong follow-up and relationship-management skills. 

• Ability to work under pressure and meet targets. 

• Good presentation and objection-handling skills. 

• Basic knowledge of MS Office/CRM software. 

• Ability to manage multiple leads and sales activities simultaneously. 

Qualifications 

• Graduate in any discipline; MBA/PGDM in Sales or Marketing is an advantage. 

• 2–5 years of relevant sales experience, preferably in residential or commercial real estate. 

• Candidates with experience in property sales, channel sales, or direct sales will be 

preferred. 

Key Performance Indicators (KPIs) 

• Monthly/quarterly sales achievement. 

• Lead-to-site-visit conversion. 

• Site-visit-to-booking conversion. 

• Revenue generated. 

• Customer follow-up and pipeline management. 

• Channel-partner productivity. 

• Customer satisfaction and repeat/referral business.