Assistant General Manager / General Manager

JOB DESCRIPTION

Assistant General Manager – Sales, Marketing, Business Development & Proposals

Position Details

Designation: Assistant General Manager – Sales, Marketing, Business Development & Proposals

Department: Sales, Marketing, Business Development & Proposals

Reporting:

Functional: Vice President/Head – Sales and Marketing

Cross-functional: Heads of Proposals, Estimation, Engineering, Commercial and Projects

Governance: Directors and Management, as required

Employment: Full-time, Corporate Office-based position requiring customer interaction and regular travel.

Position Purpose

The Assistant General Manager – Sales, Marketing, Business Development & Proposals will be responsible for developing profitable business from Companies’ existing products and markets while supporting Management’s planned diversification into selected future industries. The position will manage the complete opportunity cycle, including:

Market and project identification

Customer and key-account development

Enquiry generation and qualification

Bid/no-bid evaluation

Technical-commercial proposal coordination

Customer follow-up and negotiation

Profitable order conversion

Contract review and internal order handover

Market intelligence and competitor monitoring

Development of future-sector opportunities

This is a hands-on, high-ownership role requiring technical understanding, commercial

judgement, industry relationships, networking ability and disciplined internal coordination.

Key Performance Indicators

Performance will be evaluated based on:

Achievement of order-booking and profitability targets

Value and quality of the qualified opportunity pipeline

Number and value of new enquiries generated

Enquiry-to-order conversion rate

Proposal accuracy and submission timeliness

Commercial quality and profitability of orders secured

New customers, EPC contractors and consultants developed

Repeat business from existing customers

Vendor registrations and product approvals obtained

Customer-meeting and follow-up effectiveness

CRM accuracy and sales-forecast reliability

Diversification studies and recommendations completed

Pilot opportunities generated in Management-approved sectors

Quality of internal coordination and order handover

Specific annual targets will be communicated separately by Management.

Qualifications

B.E./B.Tech in Mechanical Engineering, Production Engineering, Industrial

Engineering, Chemical Engineering, Metallurgy or a related discipline.

MBA/PGDM in Marketing, Business Development or Management will be preferred.

A Diploma Engineer with exceptional relevant industry experience and a strong

business-development record may also be considered.

Experience - Approximately 10–16 years of relevant B2B sales, marketing, business-development

and proposal experience.

Direct experience in one or more of the following is strongly preferred:

o Static process equipment

o Pressure vessels and heat exchangers

o Heavy engineering and fabrication

o Refinery, oil and gas or petrochemical projects

o EPC contracting

o Industrial capital equipment

o Engineered-to-order manufacturing

Proven success in developing customers, managing proposals, negotiating contracts and converting technically complex enquiries into profitable orders.

 Experience with PSU, private-sector, EPC and international customers will be advantageous.

 Export-business and international-contract experience will be highly valued.