Assistant General Manager/General Manager - Product Buying & Consumer Insights

Roles & Responsibilities:

- Brand Direction & Product Alignment

- Product strategy (e.g., advocate for local needs, align with global brand strategy)

- Qualitative product input to inform global range architecture (e.g., trends & winners in market)

- Product needs (inc. bets, price/margin guardrails) to inform global range architect

- Consumer insights

Capabilities:

1. Product Strategy & Direction

- Cascade and translate global brand direction into actionable local strategies, embedding seasonal priorities, key product stories, innovation focus, hero products, and commercial priorities.

- Act as the key link between Global Business and local teams, ensuring strong alignment and execution of brand and product strategy, while supporting local teams in identifying the best execution opportunities within the global framework.

- Balance local relevance with global brand and portfolio coherence while localizing the product direction into the local market context.

2. Product Needs and Commercial Discipline

- Translate market interpretation into clear product needs, including priority bets, required price points, and margin expectations.

- Support Commercial Planning to define commercial guardrails and trade-offs to ensure global range decisions are locally viable and financially sound.

3. Range Architecture & Assortment Plan

- Provide qualitative perspective on category dynamics, competitive landscape, and channel differences to inform global range design.

- Support Commercial Planning to define commercially strong seasonal assortments tailored to local markets.

4. Consumer & Market Intelligence

- Capture, track, and translate deep consumer and usage insights/market signals (behaviours, trends, unmet needs) into clear product requirements.

5. Process Excellence & Team Management

- Build strong processes to ensure team delivery of GTM discipline, process clarity, global and local governance, and collaboration.

- Develop team capabilities and ensure business continuity.