Assistant General Manager - Creative & Content

Role & responsibilities

We are looking for an Assistant General Manager Creative & Content who combines strong creative thinking with hands-on craft. This is a role for someone who understands that great creative is not merely about making something beautiful. It is about finding the right human insight, creating a powerful idea, telling the story brilliantly and translating it consistently across formats and platforms.

The ideal candidate will be equally comfortable discussing a campaign idea with the marketing leadership team, writing a creative brief, developing a storyboard, reviewing a film edit, correcting a social post, working on a presentation, directing a shoot, or sitting with a designer to get the last 10% of a visual right.

Key Responsibilities

1. Creative Strategy & Big-Idea Development

• Lead the creative thinking for marketing and communication initiatives across Tourism, Films, Hospitality, Events, Experiences and other business verticals.
• Translate business objectives into clear creative territories, campaign platforms and communication ideas.
• Develop concepts that are rooted in audience insight rather than simply following trends.
• Build campaigns that can work across digital, social, video, OOH, print, on-ground, experiential and internal communication.
• Develop strong campaign narratives -from the central thought to the individual execution.
• Challenge briefs constructively and identify the strongest communication opportunity within them.
• Ensure that creative work has a clear why before arriving at the “how.”
• Establish a distinctive and recognisable creative voice for the organisation and its individual businesses.

2. Storytelling & Content

• Develop compelling narratives around destinations, experiences, attractions, films, people, events, hospitality and the larger Ramoji Film City ecosystem.
• Convert product features into human stories and emotional propositions.
• Conceptualise:
• Brand films
• Digital films
• Reels
• Short-form videos
• Social campaigns
• YouTube content
• Scripts
• Campaign films
• Promotional videos
• Destination stories
• Customer stories
• Founder/institutional narratives
• Event communication
• Internal communication
• Write or supervise scripts, headlines, hooks, captions, campaign copy, film narratives and storyboards.
• Understand the difference between content that is merely informative and content that is memorable.
• Develop content architectures that allow one strong idea to generate multiple pieces of content rather than creating disconnected posts.

3. Design & Visual Communication

• Developing visual concepts and campaign identities.
• Creating or directing:
• Key visuals
• Social creatives
• Digital banners
• OOH
• Print
• Brochures
• Presentations
• Sales collaterals
• Event branding
• Merchandise/experience communication
• Understand typography, composition, colour, hierarchy, imagery and visual storytelling.
• Translate one creative idea into different formats without losing its essence.
• Maintain visual consistency across multiple brands/business verticals.
• Work comfortably with existing brand guidelines while knowing when and how to push creative boundaries.
• Review artwork with a high level of attention to detail.

4. Video, Editing & Motion

• Understand film grammar, framing, pacing, music, sound, transitions and storytelling.
• Conceptualise and supervise video production from brief script storyboard shoot edit final output.
• Be able to review edits critically and provide precise feedback.
• Understand what makes a good:
• 6-second video
• 15-second reel
• 30-second commercial
• 60-second brand film
• Long-form film

Preferred candidate profile

1. 10–15 years of relevant experience in advertising, integrated marketing, digital, content, brand, entertainment, media or creative agencies.

2. Strong portfolio demonstrating campaign thinking + storytelling + execution.

3. Experience working across both B2C and B2B communication.

4. Strong understanding of Indian consumers and contemporary Indian culture.

5. Excellent understanding of digital/social content.

6. Strong visual sensibility.

7. Strong writing and communication ability.

8. Experience handling agencies and production partners.

9. Experience managing creative teams.

10. Ability to independently develop creative concepts from a brief.

11. Strong presentation and storytelling skills.

12. Is able to execute -with know how of tools and AI techniques in the times of need.