Assistant General Manager - Brand & Digital - Tyres Industry

Organisation:

A well known brand in the specialised Tyres industry.

Role:

The role will be responsible for Brand Strategy for both offline and online platforms, Content, Digital Marketing, Website and Mobile Platforms, Creative and Design, and Brand/Digital Analytics across global markets and product categories.

Key Responsibilities:

- Global brand positioning: Offline and online Brand Strategy

- Content: Build Strategy, Repository

- Digital Marketing strategy: Website, Mobile, CX strategy

- Brand and Digital Analytics

- Brand communication

Requisite experience:

- 10 - 15 years of experience in Brand, Digital and Integrated Marketing, preferably in automotive, tyres, industrial products, B2B or consumer durable categories.

- Strong experience in building and managing brands across multiple markets.

- Hand on understanding of digital marketing, content strategy, website/SEO, performance marketing and analytics.

- Ability to translate technical products and features into compelling customer propositions.