Assistant General Manager - Brand, Digital & Content

Key Responsibilities

1. Brand Strategy & Governance

• Define and strengthen Ascensos global brand positioning and messaging.
• Ensure consistent brand identity across products, markets and customer touchpoints.
• Develop and manage global brand guidelines and conduct periodic brand audits.

2. Content Strategy

• Develop content strategies aligned with business priorities and product launches.
• Create product, application, customer and technical content across digital and offline channels.
• Build a centralized repository of approved brand assets.

3. Digital Marketing & Demand Generation

• Lead digital marketing across social media, search, SEO, paid media and email.
• Drive campaigns from awareness and engagement to enquiries and qualified leads.
• Develop measurable KPIs and optimize campaigns based on performance.

4. Website & Digital Platforms

• Own the website and customer-facing digital platforms.
• Improve product search, application information, dealer/distributor locator, lead capture and localized content.
• Drive SEO, traffic, engagement and lead conversion.

5. Creative & Brand Assets

• Lead creative development and ensure consistent global execution.
• Develop campaign templates, product launch kits, presentations, brochures and digital assets.
• Leverage AI and new-age creative tools to improve efficiency.

6. Analytics & Performance

• Establish regular Brand & Digital performance dashboards.
• Track brand awareness, website traffic, SEO, engagement, campaign ROI, leads and conversions.
• Use data to improve marketing effectiveness and demonstrate business impact.