Assistant Director - Digital Marketing

Location: Remote.

Experience: 12 - 15 years.

Employment Type: Full-time.

Function: Marketing.

Position Overview:

- We are seeking an experienced and strategic Digital Marketing Leader to drive our B2B marketing efforts across the US, India, and Philippines.

- The ideal candidate brings a strong blend of hands-on digital execution and high-level strategic thinking.

- You will own the digital marketing roadmap and execution across channels - focusing on performance marketing, SEO/SEM, ABM, and lead generation.

- This is a high-impact role, ideal for someone who thrives in a fast-paced, growth-driven environment and is comfortable working across geographies and time zones.

Key Responsibilities:

Digital Strategy & Campaign Execution:

- Design, plan, and execute multi-channel digital marketing campaigns (search, social, email, display) with a strong focus on performance and ROI.

- Drive Account-Based Marketing (ABM) strategies tailored to enterprise and mid-market B2B audiences.

- Develop content-led lead generation strategies and collaborate with internal teams for campaign assets.

SEO & Website Performance:

- Develop and implement effective SEO strategies to increase organic traffic and keyword rankings.

- Conduct keyword research, competitor benchmarking, and on-site/off-site optimizations.

- Coordinate with content and development teams to ensure SEO best practices are implemented.

Marketing Automation & CRM:

- Manage marketing automation platforms (e.g., HubSpot, Marketo, Salesforce) to create and optimize drip campaigns, lead nurturing journeys, and CRM workflows.

- Collaborate with sales and product teams to align campaign efforts with pipeline goals.

Analytics & Reporting:

- Track, analyze, and report on campaign performance using tools such as Google Analytics, Search Console, SEMrush, and CRM analytics.

- Identify trends, insights, and opportunities for continuous improvement.

Qualifications & Skills:

- 12 - 15 years of B2B digital marketing experience with strong exposure to the US, India, and PHL markets.

- Proven experience in performance marketing, SEO, ABM, and lead generation.

- Hands-on expertise with Google Ads, LinkedIn Campaign Manager, HubSpot/Marketo, SEMrush, and CRM tools like Salesforce.

- Deep understanding of funnel metrics, MQL to SQL conversion, and ROI tracking.

- Strong analytical mindset with ability to turn data into actionable insights.

- Excellent communication, cross-functional collaboration, and stakeholder management skills.

- Experience in BFSI industry is a plus.