Assistant Director/Deputy Director - Campus Brand Marketing

About Us

GUS Global Services is the Indian arm of Global University Systems, a Netherlands-based organisation. GUS Global provides services to its academic partners, including UPES and Pearl Academy in India.

We're proud to be recognised as a Great Place to Work, and we believe culture fit is just as important as skill fit. We'd encourage you to explore the links below to get a feel for our people, our work, and the stories that make us who we are:

LinkedIn page: https://www.linkedin.com/company/ggsindia/about/

Website: https://www.gusindia.global/

The opportunity is with UPES

UPES is a top-ranked, UGC-recognised, private university based in Dehradun, Uttarakhand. As per the National Institutional Ranking Framework (NIRF) 2025, the Ministry of Education, Government of India, UPES has been ranked 45 among universities, with a rank of 18 in Law, 36 in Management, and a rank of 43 in Engineering

Website - https://www.upes.ac.in

As we continue to strengthen our campus brand and student experience, we are looking for a Assistant Director/Deputy Director Campus Marketing Lead to drive integrated marketing, branding, and experiential initiatives across the university.

Responsibilities

• Develop and execute the campus marketing strategy in alignment with the

University's brand and admissions objectives.

• Liaise with and act as the primary marketing partner for all academic

schools/departments/functions collaborating closely with senior stakeholders

including but not limited to Vice Chancellor (VC), Pro Vice Chancellors (PVCs)

and Deans.

• Liaise with academic schools to identify key priorities, flagship initiatives,

industry engagements, research, and campus activities, ensuring timely

marketing support and flawless execution.

• Plan and execute campus-wide events, orientation programmes, open days,

leadership interactions, VC and PVC engagements, academic showcases,

student engagement initiatives, and other strategic brand activations.

• Coordinate with cross-functional teams to ensure seamless execution of

campaigns and on-ground activations across the campus.

• Lead campus branding initiatives, ensuring consistency across all physical brand

touchpoints and event environments.

• Manage external agencies and vendors for event production, branding,

fabrication, logistics, and other execution requirements.

• Monitor project timelines, budgets, deliverables, and execution quality across

multiple concurrent initiatives.

Key Competencies

• 12+ years of experience in brand management, integrated marketing, or

experiential marketing.

• Preferred experience in HEI setup in a similar role
• Demonstrated experience managing large-scale events, cross-functional

projects, and multiple senior stakeholders.Preferred Skills

• Stakeholder Management
• Cross-functional Collaboration
• Project Management
• Event Planning and Execution• Agency and Vendor Management
• Consumer Research and Insights
• Design Thinking
• Strategic Planning and Execution
• Budget and Timeline Management
• Excellent written and verbal communication skills
• Strong execution and problem-solving skills