Assistant Director - Admissions

Department: Admissions / Enrolment Management

Experience: 8-13 years in university/education admissions

Qualification: Masters degree (MBA / Education / Management or relevant field preferred)

Job Purpose:

- The Assistant Director Admissions will support the Director of Admissions in planning, executing, and monitoring student recruitment and enrolment strategies.

- The role focuses on achieving admission targets, improving conversion ratios, managing teams, and ensuring a seamless applicant experience.

Key Responsibilities:

Admissions Strategy & Planning:

- Assist in developing and executing annual admission and enrolment strategies.

- Analyse market trends, competitor universities, and student demographics.

- Support forecasting of intake targets across programs (UG, PG, PhD, Executive).

Admissions Operations:

- Oversee end-to-end admissions processes from inquiry to enrolment.

- Ensure timely processing of applications, offers, and confirmations.

- Maintain compliance with university policies, regulatory norms, and accreditation requirements.

Team Management:

- Lead, mentor, and monitor admissions counsellors and executives.

- Allocate targets, track daily/weekly performance, and drive productivity.

- Conduct regular training on programs, counselling techniques, and CRM usage.

Student Recruitment & Outreach:

- Coordinate school/college outreach, education fairs, open houses, and webinars.

- Collaborate with marketing teams for campaigns, lead generation, and branding.

- Build relationships with schools, junior colleges, counsellors, and partners.

Data, Reporting & Systems:

- Track admission funnel metrics: leads, applications, conversions, enrolments.

- Prepare MIS reports, dashboards, and presentations for senior management.

- Ensure effective use of CRM and admissions management systems.

Stakeholder Coordination:

- Work closely with academic departments, finance, marketing, and operations.

- Address escalations related to applicants, parents, and internal teams.

- Support scholarship, fee, and documentation-related processes.

Key Skills & Competencies:

- Strong knowledge of university admissions processes and regulations.

- Proven leadership and team-handling capabilities.

- Excellent communication, counselling, and interpersonal skills.

- Data-driven decision-making and analytical mindset.

- Proficiency in CRM systems, MS Excel, and reporting tools.

- Ability to work under deadlines during peak admission cycles.

Preferred Experience:

- Experience in private universities, deemed universities, or large education groups.

- Exposure to national and international student recruitment.

- Background in enrolment management or education sales leadership.