Assistant Digital Marketing Manager

Role & responsibilities

• Brand Visibility and Engagement: Drive the organization's brand visibility across digital channels, enhancing engagement with the target audience through strategic social media management.
• Customer Acquisition and Lead Generation: Execute digital marketing campaigns to efficiently acquire customers and generate leads, leveraging performance marketing expertise to optimize ROI and conversion rates.
• Competitive Edge: Gain a competitive edge in the B2B logistics industry by employing a Digital Marketing Manager with a focus on performance marketing, ensuring a data-driven approach to outperform competitors.
• Content Excellence: Elevate content creation standards to communicate the organization value proposition effectively, utilizing both social media and performance marketing channels for optimal reach and impact.
• Analytics-Driven Decision Making: Utilize analytics and performance metrics to make informed decisions, implementing course corrections to enhance marketing strategies and overall brand performance.
• Integrated Marketing Approach: Foster an integrated marketing approach by combining social media management and performance marketing, ensuring alignment with organizational goals and a cohesive brand presence.
• Adaptation to Industry Trends: Stay ahead in the dynamic landscape of B2B logistics by employing a Digital Marketing Manager who not only understands social media trends but also adapts performance marketing strategies to evolving industry dynamics.
• Efficient Resource Utilization: Optimize marketing resources by having a specialist who can manage both organic and paid aspects of digital marketing, ensuring cost-effectiveness and maximizing the impact of marketing budgets.
• AI Integration: Leverage the knowledge of AI tools to enhance marketing efficiency, automate processes, and implement cutting-edge technologies for personalized and data-driven marketing strategies.
• Measurable Impact: Enable the organization to measure the impact of its digital marketing efforts through quantifiable metrics, ensuring a clear understanding of the return on investment and continuous improvement.
• Insourcing to Reduce Cost: multiple odd-jobs currently being outsourced to Agencies at a higher cost.

Lead Management: Improving the quality of Digital Leads and contribution to the business with improved RoAS.

Preferred candidate profile

• Bachelor's degree in Marketing, Communication, or a related field.
• Proven 5 to 7 Year experience in Content Creation, Design, Digital Marketing, Social Media Management & Performance Marketing preferably in B2B Marketing.
• Social Media Management: In-depth knowledge of major social media platforms (e.g., LinkedIn, Twitter, Facebook) with the ability to develop and execute effective strategies for brand presence, engagement, Social Listening and lead generation.
• Performance Marketing: Expertise in performance marketing channels, including paid advertising (Google Ads, LinkedIn Ads, etc.), with a focus on optimizing ROI, conversion rates, and cost-effectiveness.
• SEO and SEM: Proficient understanding of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to improve online visibility, drive organic traffic, and enhance search engine rankings.
• Content Marketing: Strong understanding of content marketing principles, including content creation, distribution, and promotion to build brand authority and engage the target audience.
• Data Analytics: Proficiency in utilizing analytics tools (e.g., Google Analytics) to measure and analyze the performance of digital marketing campaigns, extracting actionable insights for continuous improvement.
• AI Tools Integration: Familiarity with AI tools and their integration into digital marketing strategies for personalization, automation, and enhanced decision-making.
• Email Marketing: Expertise in email marketing, including segmentation, A/B testing, and campaign optimization to drive engagement and nurture leads.
• Community Engagement: Experience in building and nurturing online communities, forums, and relationships with influencers to expand brand reach and foster a positive brand image.
• Agency Collaboration: Ability to effectively collaborate with external agencies for advertising, content creation, and other marketing initiatives, ensuring alignment with organizational goals.
• Integrated Marketing: Understanding of integrated marketing approaches, ensuring a cohesive brand presence across various channels and alignment with overall marketing and business objectives.
• Brand Management: Expertise in maintaining brand consistency and reputation, understanding the nuances of brand management within the context of the logistics and B2B sectors.
• Mobile Marketing: Awareness of mobile marketing strategies, considering the increasing prevalence of mobile devices in accessing digital content.
• Multimedia Content Creation: Capability to oversee the creation of multimedia content, including graphics, videos, and other visual elements, to enhance the overall impact of digital marketing campaigns.
• Legal and Ethical Compliance: Knowledge of legal and ethical considerations in digital marketing practices, ensuring compliance with regulations and maintaining ethical standards.
• Continuous Learning: Commitment to continuous learning and staying updated on emerging trends, technologies, and best practices in the field of digital marketing.