Assistant/ Deputy Manager - Corporate Communications and Branding

Position: Assistant/Deputy Manager - Corporate Communications and Branding
Experience Required: 9-12 years
Location: Mumbai
Department: Marketing

Job Summary: We are seeking a highly skilled and experienced Assistant/Deputy Manager - Corporate Communications and Branding to join our team. This role is multifaceted, requiring a strategic thinker with a strong background in social media management, global exhibition planning, website optimization, branding, and marketing collateral development. The ideal candidate will have a proven track record in handling LinkedIn content strategy, coordinating large-scale events, working with web development teams, and supporting sales and branding initiatives.

Key Responsibilities:

1. Social Media Management:
• Develop and execute a strategic content plan primarily for LinkedIn.
• Create and manage a content calendar, ensuring timely and engaging posts.
• Oversee the creation of graphics in collaboration with the advertising agency.
• Organically increase LinkedIn followers and engagement.
2. Global Exhibition Management:
• Manage end-to-end execution of global exhibitions, including booking spaces and coordinating fabricators for 3D booth renders.
• Provide revisions and approvals for booth designs and wall graphics.
• Coordinate necessary marketing collateral and plan food displays with the global application team.
• Manage the aesthetics and functionality of display crockeries.
3. Website Management:
• Collaborate with the web development team to ensure website functionality and optimization.
• Assist the internal team with technical content for blogs.
• Work closely with the SEO specialist on website optimization strategies.
4. Content Planning for Magazines:
• Plan and develop content for industry-related magazines.
• Set up global media plan.
• Set up content calendars and oversee graphics creation.
5. Global Branding:
• Oversee branding efforts for global offices.
• Ensure brand consistency across all platforms and locations.
6. Sales Support:
• Develop and design sales tools such as brochures, flyers, and PowerPoint presentations.
• Collaborate with the sales team to provide necessary marketing materials.
7. Product Launch Support:
• Work closely with the Global Application team to launch new products.
• Promote products in global markets through ads, SEO, and other digital marketing strategies.
8. Office Support and Activities:
• Plan and organize office activities and festive celebrations.
• Contribute to the overall office environment and team spirit.