PUNE · FULLTIME
Assistant Content Manager
ugaoo
Pune · onsite · Posted 44d ago
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Undisclosed4–6 yrsfulltimePune
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Section · 01
About this role
About us
Ugaoo is India s leading gardening and home-grown lifestyle brand, building a deeper connection between people and plants. What started as a horticulture-first business has evolved into a full-stack D2C ecosystem, with our website serving as a key growth engine where customers across the country discover plants, gardening essentials, and plant care solutions. Alongside our D2C platform, Ugaoo also reaches customers through select offline (Retail, Corporate Gifting, Services Maintenance) and marketplace channels. As we continue to scale, our focus remains on building a category-defining brand that makes gardening accessible, enjoyable, and aspirational for modern consumers.
Job Summary
We re looking for a Content Manager who will own how Ugaoo shows up across digital platforms-from what we say to how it looks and feels. This role sits at the intersection of content, brand, and production-bringing together storytelling, strategy, and execution to create content that engages and converts.
Responsibilities:
Social Media Strategy Engagement
- Own and drive Ugaoo s social media presence across platforms like Instagram and YouTube
- Plan and execute content calendars with a strong focus on relevance and engagement
- Analyze performance to understand what s working and optimize accordingly
- Build and nurture a community through consistent and thoughtful interaction
CRM Lifecycle Communication
- Create and manage content for email and WhatsApp journeys
- Develop communication flows tailored to different customer segments
- Work closely with the Growth team to improve engagement and conversion
- Ensure all communication feels personal, relevant, and aligned with the brand
Website Content
- Oversee content across website pages, including product descriptions and landing pages
- Ensure all website copy is clear, informative, and aligned with Ugaoo s voice
- Structure content in a way that improves user experience and drives action
- Continuously refine content based on performance and user behavior
Production Visual Direction
- Conceptualize and execute content shoots (photo and video)
- Create mood boards and guide the overall visual direction of content
- Collaborate with designers, editors, and external partners for execution
- Write scripts and oversee storytelling across formats
Content Strategy Planning
- Develop content strategies aligned with business and marketing goals
- Ensure all content ladders up to larger campaigns and brand objectives
- Identify trends and opportunities to keep content fresh and relevant
- Maintain consistency across all content touchpoints
Requirements:
- 5-7 years of experience in content, social media, or brand roles.
- Strong understanding of content strategy, production, and platform dynamics.
- Experience working with D2C or lifestyle brands is a strong advantage.
- Ability to balance creative thinking with data-driven decision-making.
- Good eye for visual storytelling and attention to detail.
- Strong collaboration and communication skills.
- Comfortable working in a fast-paced, execution-focused environment.
Join us, and help shape the future of gardening and grow with us, because Plants Grow People.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Section · 02
Skills
Ux DesignretailStorytellingcrmsocial media strategydigital platformsHorticulturevisual storytellingContent StrategySocial Mediacorporate giftingCommunication Skillsmaintenancemarketing
Section · Company
About Ugaoo
ugaoo
Agriculture
25
employees
2015
11 years old
Pune, Maharashtra
IN
₹4.8L PA avg
Avg at Ugaoo
About
Painting - The Town Green With Ugaoo: At Ugaoo, our aim is to reintroduce you to the joy of growing your own patch of green. A space to breathe clean and live healthily – both mind and body, a green space that is your refuge. The dream is to make the world greener, one home at a time and together, we can change the landscape of the planet. We believe, even if we cannot do all the good the planet deserves, it deserves all the good we can do.
Every Plant has a Story: Ugaoo is not a seedling setting new roots, but rather a more contemporary branch of a 130-year old mighty tree by the name of Namdeo Umaji Agritech Pvt. Ltd. An ISO 9001-2000 certified company that has been a friend of our Indian farmers and fellow plant lovers for generations. So rest assured, this is our side of the court and its greener, literally.
We are a young, energetic, and passionate team of 200. Our team has horti-cultural experts, logistical masterminds, design superstars, management superheroes, and the best worker bees who ensure that everything moves ahead at the right pace.
Industries
AgricultureInternet
Employee ratings
10 reviews
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3.1
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