Assistant CMI Manager, Ecommerce and Shopper

Background:

• HUL has significantly increased its focus on e-commerce as a channel, supported by higher investments
• The candidate will identify growth opportunities and drive efficiency and effectiveness in the e-commerce channel

About the Role:

• Represent the voice of the shopper, integrating Unilever shopper and category knowledge with custom research
• Provide insights that provoke transformational business action and drive sustainable marketplace impact
• Lead e-commerce and shopper insights initiatives, understanding omnichannel shopper behavior and decisions

Key Expectations:

• Insights Leadership:
• Provide fact-based, strategic, shopper-centric point of view
• Communicate the voice of the shopper including attitudes, behaviors, motivations, barriers, and pain points
• Connect insights to build integrated, inspiring category growth stories to inform business decisions
• Effective Deployment and Content:
• Drive impactful media capabilities on e-commerce to enhance brand superiority
• Reinforce deployment principles and drive efficiency
• Fill Knowledge Gaps:
• Identify foundational and channel-specific knowledge gaps in e-commerce
• Create and lead a research agenda to deliver actionable insights
• Analytical Proficiency:
• Comfortable analyzing sales, panel, and social media data
• Leverage data sources to deliver actionable learnings and insights aligned with business objectives

Key Competencies:

• Strong Bias for Action: Ability to make things happen quickly, pivot, and source new solutions
• Simplifies Complexity: Interpret complex business challenges, spot issues and opportunities proactively
• Visionary & Innovative: Trend spotting, continuous learning, collaboration, and process reinvention
• Result-Oriented: Motivated by outcomes, committed to achieving desired results efficiently
• Quest for Learning: Open to learning, exploring new territories, and accelerating personal growth

Key Job Requirements:

• Minimum 5 years in insights and primary research experience in CPG, retail, or e-commerce sectors
• Proficient understanding of the e-commerce business landscape
• Strong project management skills, capable of end-to-end management of the research process