Assistant Brand Manager

Role Overview


Key Responsibilities

• Brand Strategy Execution
• Plan and execute integrated marketing campaigns including promotions, digital marketing, advertising, and on-ground activations.
• Collaborate with creative teams to develop compelling brand assets and communication.
• Partner with product development teams for new product launches.
• Business Category Management
• Analyze market trends, consumer demographics, pricing strategies, and competitor activities to develop actionable insights.
• Monitor brand performance metrics and recommend strategic adjustments.
• Identify growth opportunities in collaboration with the Category Head.
• Sales Cross-Functional Collaboration
• Work closely with pan-India sales teams for product launches, placements, and performance tracking.
• Support execution across regions (travel involved).
• Prepare and present brand performance reports to management and key stakeholders.

Candidate Profile

• Undergraduate or Graduate from Tier 1 or Tier 2 institutions with relevant experience. Preferably BTECH- Non MBA Candidate
• 1-2 years of experience as Assistant Brand Manager preferably in FMCG company
• Strong MS Excel skills and business presentation capabilities.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving mindset.
• Comfortable working in a fast-paced, dynamic environment with evolving priorities.
• Willingness to travel and collaborate cross-functionally.
• Passion for brand building and driving measurable growth.

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