Assistant Brand Manager
Nobel Hygiene Private Limited · Mumbai · onsite · Posted 75d ago
About a minute. You'll make an account on the way through.
About this role
Key Responsibilities:
1. Campaign & Agency Execution (30%):
- Own day-to-day coordination with creative, media, digital, influencer, PR, and production partners ensuring campaign workstreams deliver on time and on brief.
- Manage execution of 360 campaigns across ATL, BTL, Digital, PR, and Influencer Marketing, including campaign trackers, timelines, and cross-functional follow-through.
- Ensure consistent brand messaging and visual identity across all consumer touchpoints.
- Coordinate with the digital marketing team on performance campaigns, content calendars, and social media execution.
2. Trade & Channel Activation (25%):
- Partner with Sales to execute channel-specific activation programs across GT, MT, Pharmacy, Institutional, and E-commerce.
- Develop POSM, visibility programs, and promotional campaigns to improve offtake and track deployment and effectiveness in market.
- Conduct regular market visits to audit execution and gather trade feedback.
3. Consumer & Market Insights (15%):
- Manage consumer research execution briefing and fieldwork coordination.
- Monitor competition, pricing, promotions, and category trends and maintain competitive intelligence trackers.
- Analyse sales data (channel, state, and SKU cuts) and brand health tracking outputs and translate findings into actionable recommendations.
4. Product Launch Support (20%):
- Manage launch execution across packaging, positioning, pricing inputs, communication, and go-to-market rollout for new products.
- Coordinate with Supply Chain, Regulatory, and Procurement to keep launch timelines on track.
5. Budget Tracking & Reviews (10%):
- Track A&P spends against plan and manage PO/invoice hygiene and monthly reconciliation with Finance.
- Track campaign ROI and flag corrective actions.
- Prepare brand performance reviews - brand health metrics, sales performance, market share - for leadership presentations.
Education:
- MBA in Marketing (preferred).
- Bachelors degree in marketing, Business Administration, or a related discipline.
Experience & Skills:
- 35 years in Brand Management, Category Management, or Trade Marketing.
- FMCG, Personal Care, Healthcare, OTC, or Hygiene category experience preferred.
- Campaign & Agency Management: Proven experience running multi-agency campaign execution.
- Data Fluency: Comfort with sales data analysis (channel/SKU cuts) and brand health tracking interpretation; Nielsen/market data exposure preferred.
- Marketing Execution: ATL / BTL / Digital marketing execution; trade marketing and POSM development.
- Commercial Understanding: Working knowledge of A&P budgets and P&L drivers.
- Tools: Advanced Excel and PowerPoint.
- Ways of Working: Strong communication, stakeholder management, and cross-functional follow-through.
- Mobility: Willingness to travel for market visits and trade audits.
Attitude & Fit:
- Execution-first mindset with a bias for closing loops, not just opening them.
- Comfort operating in a sensitive, stigma-adjacent category with empathy for users and caregivers.
- High ownership on trackers, timelines, and follow-ups across agencies and internal teams.
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