Assistant Brand Manager

Role & responsibilities

• Drive brand-building initiatives and execute marketing campaigns for different brand portfolio across international markets.
• Manage and grow the personal care brand portfolio through effective marketing strategies and execution.
• Analyse market trends, consumer insights, and competitor activities to identify growth opportunities.
• Coordinate with regional teams, distributors, and external agencies for seamless execution of marketing initiatives.
• Support new product launches, promotional activities, and portfolio management.
• Monitor brand performance and provide actionable recommendations for improvement.
• Prepare marketing presentations, reports, and business reviews for management.

Preferred candidate profile

• MBA/PGDM in Marketing from a reputed institute.
• Hands-on experience in personal care brand management will be preferred.
• 2-6 years of FMCG marketing experience.
• Exposure to international markets/export business will be preferred.
• Strong analytical, communication, and stakeholder management skills.
• Ability to work effectively with cross-functional and geographically dispersed teams.