Assistant Brand Manager

Job Description

Role: Assistant Brand Manager

Company: Hector Beverages

Location: Bangalore, India

About the Company

Established in 2010, Hector Beverages is the creator of Paper Boat, a leading ready-to-drink beverage brand inspired by traditional Indian flavors. The company was founded with the vision of reviving and modernizing Indias rich cultural beverages for contemporary consumers.

Role Overview

We are seeking a dynamic and analytical Assistant Brand Manager. The ideal candidate is data-driven, execution-focused, and passionate about building and scaling consumer brands in a fast-paced FMCG environment.

Key Responsibilities

Brand Strategy & Execution

• Plan and execute integrated marketing campaigns including promotions, digital marketing, advertising, and on-ground activations.

• Collaborate with creative teams to develop compelling brand assets and communication.

• Partner with product development teams for new product launches. Business & Category Management

• Analyze market trends, consumer demographics, pricing strategies, and competitor activities to develop actionable insights.

• Monitor brand performance metrics and recommend strategic adjustments.

• Identify growth opportunities in collaboration with the Category Head. Sales & Cross-Functional Collaboration

• Work closely with pan-India sales teams for product launches, placements, and performance tracking.

• Support execution across regions (travel involved).

• Prepare and present brand performance reports to management and key stakeholders.

Candidate Profile

• Undergraduate (BTECH) from Tier 1 or Tier 2 institutions with relevant experience. MBA not Preferred

• Strong MS Excel skills and business presentation capabilities.

• Excellent written and verbal communication skills.

• Strong analytical and problem-solving mindset.

• Comfortable working in a fast-paced, dynamic environment with evolving priorities.

• Willingness to travel and collaborate cross-functionally.

• Passion for brand building and driving measurable growth.