Assistant Brand Manager

Role & responsibilities

Strategic

• Consumer driven approach to bring the brand promise alive and making it relevant and salient offline and online
• Creative expression and activation guidelines across all touch points
• Planning and executing research needs with right methodologies
• Assist the brand manager in media planning and coordinating all modes of marketing communication/ promotion execution across all mediums, including ATL and BTL - such as print, outdoor, radio, launches, events, exhibitions, activations, trade meets, etc
• Innovatively ideate to execute various marketing collaterals required for the project within the prescribed budget, quality standards and timelines
• Develop and execute customer studies (qualitative & quantitative) like triggers & barriers, etc
• Be the single point of contact for any product queries from Sales/ CRM during events/activations. Ensure that necessary information is communicated to the relevant stakeholders in a timely manner
• Liaison with the agencies with respect to briefs, campaign planning. Ideating marketing initiatives & programs along with agency partners
• Continuously building a pool of marketing vendors capable of executing various jobs as per requirement
• Feed Brand Manager with real-time information from primary & secondary research - market study, competition benchmarking and consumer research to facilitate decision-making for the business
• Keep track of all brand-related expenditures vis-a-vis budgets across projects
• Regular MIS entailing marketing performance against set KPIs and ROI