Assistant Brand Manager

Location: Mumbai

Experience: Minimum 3 years in hospitality, travel, luxury, or lifestyle brands

Department: Marketing & Communications

Reporting to: Brand Manager

Employment Type: Work from Office

Role Overview

The Assistant Brand Manager will play a key role in shaping and executing the brand's presence in the assigned region

. This is a 360° marketing role that blends strategy, storytelling, digital execution, and on-ground activations.

The role requires someone who understands luxury hospitality, regional travel behaviour, and the importance of translating brand thinking into real-world experiences. You will work closely with internal teams, creators, partners, and local stakeholders to build a strong, consistent, and aspirational brand presence in the region.

Key Responsibilities

1. Regional Brand & Marketing Strategy - Own region-specific marketing plans and translate company brand strategy into locally relevant campaigns, seasonal initiatives, and property launches using performance insights and guest data.
2. Digital & Performance Marketing - Plan and execute influencer collaborations, WhatsApp campaigns, EDMs, and paid media across Google and social platforms, while tracking performance and optimising for reach, engagement, and conversions.
3. Channel & Content Ownership - Manage and optimise OTA listings, blogs, SEO, Google My Business profiles, social media channels, and online reputation management to ensure consistency, accuracy, and strong brand storytelling.
4. On-Ground Brand Activations & Partnerships - Conceptualise and execute on-ground activations including experiential events, influencer stays, property launches, and local collaborations to strengthen regional brand presence and guest engagement.
5. Creative Asset Development - Oversee the creation of static and video assets across digital platforms, coordinating with internal teams and external creators to maintain a strong and consistent visual identity.
6. Photography, Videography & New Property Launches - Plan and manage property shoots and ensure new properties are fully launch-ready across platforms, including descriptions, brochures, welcome packs, and digital assets.
7. B2B & Trade Communication - Support corporate and trade marketing through tailored communication, decks, emailers, and WhatsApp creatives for business partners and concierge networks.
8. Internal & Head Office Coordination - Act as the regional point of contact for marketing communication, ensuring smooth coordination with Head Office, Brand Managers, Regional Heads, and cross-functional teams.

Who You Are

• A marketer with a strong understanding of luxury hospitality and regional travel trends.
• Comfortable managing multiple channels, campaigns, and stakeholders simultaneously.
• Equally confident in strategy, execution, and on-ground coordination.
• Detail-oriented, organised, and strong in storytelling.
• Enjoys working closely with creators, partners, and internal teams.
• Familiarity with regional hospitality ecosystem and seasonality is a strong advantage.