Assistant Brand Manager

Job Details

• Position Title: Assistant Brand Manager
• Role Type: Individual Contributor
• Department/Sub Department: Marketing
• Reporting to: Manager - Marketing
• Location: Noida
• Employment Type: Full Time
• Travel: Across India as required

Job Summary

The Brand Manager will own StudyIn's consumer brand visibility across offline and online branding channels. The role is responsible for planning, executing and optimising ATL campaigns and high-impact brand visibility initiatives that improve awareness, consideration and brand preference. This role requires someone who understands both traditional media and emerging digital branding platforms, ensuring consistent brand presence across the customer journey. The ideal candidate combines strategic thinking with execution excellence and has experience managing multiple agencies, media partners and creative stakeholders.

Key Responsibilities

• ATL Campaign Planning & Execution
  • Develop annual ATL branding strategy aligned with business objectives.
  • Plan and execute integrated brand campaigns across:
    • Radio
    • Outdoor (OOH)
    • Transit Media
    • Cinema Advertising
    • Print (where relevant)
  • Manage campaign calendars for major student recruitment seasons.
  • Ensure consistent messaging across all ATL touchpoints.
• Outdoor (OOH) Media Management
  • Identify high-impact OOH opportunities across target cities.
  • Evaluate and recommend premium outdoor inventory based on:
    • Student movement
    • School & college clusters
    • Metro stations
    • Malls
    • High traffic junctions
  • Conduct site inspections and recommend billboard locations.
  • Coordinate creative adaptation for different formats.
  • Track visibility, maintenance and campaign compliance.
• Digital Branding & Awareness
  • Own branding initiatives across premium digital media channels including:
    • Spotify
    • MyGate/NoBrokerhood
    • OTT Platforms
    • Digital Outdoor Screens
    • Audio Advertising
  • Responsibilities include:
    • Media planning
    • Audience targeting
    • Creative recommendations
    • Brand lift optimisation
    • Reach & frequency management
    • Campaign reporting
• Brand Visibility
  • Develop innovative brand visibility opportunities through:
    • Apartment communities
    • Premium residential societies
    • Educational institutions
    • Corporate parks
    • Cafes
    • Metro branding
    • Events & sponsorships
    • Student festivals
    • Youth properties
• Media Planning
  • Build annual media plans and budgets.
  • Recommend optimal media mix.
  • Negotiate rates with media partners.
  • Maximise media ROI.
  • Coordinate with buying agencies.
  • Monitor campaign delivery.
• Brand Campaign Management
  • Lead end-to-end execution of integrated campaigns.
  • Brief internal creative teams and agencies.
  • Manage production timelines.
  • Ensure campaigns launch on schedule.
  • Coordinate with PR, Social Media and Performance Marketing teams for integrated launches.
• Agency Management
  • Manage relationships with:
    • Creative Agencies
    • Media Buying Agencies
    • OOH Vendors
    • Radio Partners
    • Digital Media Platforms
    • Production Houses