Assistant Brand Manager

Company Description Smilephile Healthcare Pvt. Ltd., established in 2024, is a fast-growing manufacturer of high-quality hygiene products, including baby diapers, adult pant diapers, and sanitary napkins, based in Ahmedabad, India. The company serves supermarket, retail, and e-commerce channels with products designed for reliability and comfort. Smilephile is also foraying into mother and baby care segment with state of the art product line.

Role Description
The Assistant Brand Manager is a full-time, on-site role based in Kolkata, responsible for supporting the development and execution of brand strategies for Smilephile's hygiene and baby care product portfolio
This role involves assisting in market research, competitor analysis, and consumer insight gathering to inform brand positioning and marketing campaigns.
The Assistant Brand Manager will help plan and coordinate promotional activities across retail and e-commerce channels, working closely with sales, marketing, and design teams to ensure consistent brand messaging.
Daily tasks include monitoring brand performance metrics, preparing reports, managing content for product listings and marketing materials, and supporting new product launches and packaging initiatives.
The role also requires collaboration with cross-functional teams to maintain brand standards and ensure alignment with company objectives.

Qualifications

• Brand management and marketing skills, including experience supporting brand strategy, campaign planning, and product positioning.
• Analytical skills for market research, competitor analysis, data interpretation, and performance tracking of brand and product initiatives.
• Strong communication and collaboration skills to work effectively with sales, marketing, design, and operations teams.
• Organizational and project management skills for coordinating promotions, managing timelines, and handling multiple initiatives simultaneously.
• Proficiency with basic office and presentation tools (e.g., spreadsheets, presentations, and documentation) to prepare reports and marketing materials.
• Master's degree in Marketing, Business Administration,. Relevant experience in FMCG, hygiene will be added advantage
• Understanding of retail and e-commerce channels, including basic knowledge of online product listing and brand visibility practices.
• Ability to work on-site in Kolkata, demonstrating reliability, attention to detail, and a focus on maintaining high brand standards.