Assistant Brand Manager - Home Furnishing

Role & responsibilities

Role Purpose:

Drive the growth of RCPL Home Textiles & Furnishings branded portfolio by combining brand strategy, product development, category sales, channel development and retail execution.
The role will work closely with Category, Sales and Store Operations to deliver business targets, strengthen Modern Trade performance, develop HORECA opportunities and create scalable portfolio and GTM models for future expansion into General Trade.

Key Responsibilities

Business Growth, Category Sales and Channel Development

1. Jointly own sales growth, market share, margins and portfolio productivity with Category and Sales teams; identify gaps using sales, inventory, sell-through, NPI/LFL and store-level productivity
2. Drive business development across Modern Trade, HORECA/institutional and ecommerce channels, while building scalable models for GT expansion.
3. Develop product ranges, price points, pack sizes and sales materials tailored to Modern Trade, e commerce and future GT requirements.

Product Development and Portfolio Strategy

1. Lead end-to-end NPD across home-textile and furnishing categories, translating consumer insights, market trends and category gaps into commercially viable collections.
2. Partner with category, sourcing and product teams on design, fabrics, specifications, quality, claims, pricing and target costs.
3. Define price ladders, assortment architecture, brand tiering and SKU rationalization across store formats.

Brand Development, Pricing and Packaging

1. Develop brand architecture, positioning and BPPC/OBPPC roadmaps, translating them into consumer communication, price-pack architecture and GTM toolkits.
2. Lead end-to-end packaging development from design briefs, pack hierarchy and claims to artwork approvals and production readiness.
3. Ensure consistent brand expression across packaging, key visuals, merchandising, retail communication and ecommerce assets.

Merchandising, Store Ops, Trade Calendar and In-Store Activation

1. Build annual activation calendars aligned with Modern Trade events, retailer big days, festivals and seasonal demand periods.
2. Partner with category and store operations on availability, placement and display compliance; develop model-store concepts, VM guidelines and scalable activation toolkits.
3. Conduct store visits and track execution, sales impact, compliance and ROI to drive corrective actions.

6. Ecommerce and Digital Readiness

1. Ensure launch readiness through accurate, benefit-led product listings, specifications, images and A+ content.
2. Develop channel-specific digital assets and support ecommerce and social amplification of priority launches and seasonal campaigns.

Preferred candidate profile

1. 5-8 years of relevant experience in brand management and product marketing, 2-3 years of experience in Home Furnishing will be preferred. 2. MBA/PGDM in Marketing.

3. Experience in NPD, assortment planning, pricing, packaging and retail activation; Modern Trade & Ecom experience will be an added advantage. 4. Should be good at analytics and presentation of ideas. 5. Strong commercial, project management and stakeholder-alignment capabilities.