Assistant Branch Manager

Role & responsibilities

To support brand growth by ensuring design & implementation of activities in line with brand guidelines, within the stipulated time and at optimal cost.

Key Result Areas

1. Owner for artwork management coordination with stakeholders:

a. Regulatory team for LRRs

b. Quality team for license list and allergen declarations

c. S&OP team for EAN code creation, FG codes and product hierarchy

d. Finance team for plant code creation, pricing updation

e. Legal team for product claims requirements in terms of substantiations for the brand team to action on

2. Sales and stock Analysis for brand portfolio weekly analysis of sale and monthly analysis of stocks

a. Basic analysis at a variant x region x channel x account level 

b. Maintaining a UOB tracker for DO channel for the brand team to take up distribution plans with CDM

c. Tracking D&D and ageing stocks and sharing actionables with brand team to take up with CDM

d. Ageing POSM across locations to be taken up directly with plant and CDM

3. Price tracker and scouting for new launches fortnightly reporting of competition pricing

a. Competition tracking for salt and RTC

b. Sharing new launches in niche variants in EC and MT

4. Market visits - once a month

a. Visiting key/potential markets to understand new launches for the brand and competition activities archiving of new packs, claims around them which can be taken up by the brand team

b. Innovative visibility elements that can be taken up by the brand team

c. Salience of stocks on the shelf and suggestions to improve it

d. Sharing a comprehensive report for the same

5. Coordination on packs and POSM 

a. Coordination with packaging team on print runs, color matching and meeting the timelines

b. Status updates from packaging and procurement on different stages of laminate connectivity to be shared with the brand team

c. Coordination with creative agency, procurement and finance on development of POSMs and ensuring timely connectivity at WSPs

6. New agencies for Activations, Artworking, creative banners 

a. Scouting for agencies who can develop packs and creative assets

b. Speaking with different brand teams within FBD to shortlist agencies

c. Sharing first-level quotations with the brand team

d. Sharing briefs with these agencies on finalization along with assets

e. Identify regional/local agencies to drive activations on ground for the brand

7. Owner of JSRs coordination with both creative and digital agency on a daily/weekly basis

8. Coordination on on-ground activities: Sales, Activation team, Performics and Research –

a. Implementation status of activities such as permanent endcaps, promoter activities (on ground and in store)

b. Follow up on sell-in volumes in these outlets and tracking at a pre and post level

c. Coordinating on activation-related work – merchandise, promoter hiring etc.

d. Coordination on CPTs for managing samples across locations

e. Coordination with Performics on content upload on various eCommerce platforms

9. Shared-drive management – organization of documents, archiving artworks, briefs, research reports, digital/activation/media plans and their performance reports