Assistant Branch Manager

Role & responsibilities

Manage the day-to-day operations of the branch office, ensuring optimal utilization of manpower, materials, and budget while consistently achieving assigned sales and revenue targets.

Lead, mentor, and supervise the branch team assigning responsibilities, setting performance goals, conducting regular reviews, and providing coaching to build a high-performing and motivated workforce.

Ensure strict adherence to company policies, SOPs, quality standards, and statutory/regulatory requirements (including food safety, licensing, and industry-specific compliance where applicable), minimizing operational and legal risk.

Design and execute business growth strategies for the branch identifying new market segments, distribution channels, and client opportunities, while nurturing long-term relationships with key accounts, distributors, and stakeholders.

Continuously monitor market trends, customer preferences, and competitor activity to generate actionable insights that shape pricing, promotional, and expansion strategies.

Coordinate with cross-functional teams (Production, Supply Chain, Finance, and Sales) to ensure smooth order fulfillment, inventory availability, and timely delivery.

Track branch-level P&L, control operating costs, and report performance metrics (sales, margins, expenses) to senior management on a regular basis.

Drive customer satisfaction by resolving escalations promptly and ensuring service quality standards are met at all touchpoints.

Identify training needs within the team and support their skill development in line with business requirements.

Preferred candidate profile

5 to 8 years of proven experience in the F&B Manufacturing sector, with strong preference for candidates from the Beverage industry.

MBA or equivalent master's degree in business administration, Operations, or a related field.

Sound understanding of branch/plant operations, along with working knowledge of financial management, budgeting, and cost control.

Demonstrated success in leading, managing, and motivating teams to achieve business targets.

Strong analytical and strategic thinking skills, with the ability to interpret market data and translate it into growth initiatives.

Excellent communication, negotiation, and relationship-management skills, particularly in dealing with clients, distributors, and internal stakeholders.

Sound knowledge of regulatory and compliance requirements relevant to the F&B/beverage industry.

Willingness to travel within the region as required, and adaptability to a fast-paced, target-driven environment.