ASO Specialist

Job Description:
We are looking for an experienced ASO Executive to manage and implement effective optimization strategies for multiple mobile applications. The ideal candidate should have a minimum of 1 year of hands-on experience in App Store Optimization (ASO) and Search Engine Optimization (SEO), with a proven track record of improving keyword rankings and driving organic installs.

Key Responsibilities:

1. Conduct comprehensive keyword research to identify relevant and high-impact keywords for app optimization.
2. Create engaging, keyword-rich app titles, descriptions, and promotional texts to improve visibility and conversions.
3. Develop a strong understanding of target audiences, user behavior, and app store algorithms.
4. Collaborate with product, development, and marketing teams to align ASO strategies with business goals.
5. Stay updated with app store guidelines, industry trends, and algorithm changes.
6. Perform competitor analysis to identify growth opportunities and optimization gaps.
7. Monitor and analyze app performance metrics such as installs, conversion rates, and user feedback.
8. Optimize visual assets including screenshots, icons, and feature graphics.
9. Execute A/B testing and continuous experimentation to improve store performance.
10. Respond to user reviews and ratings to maintain a positive brand image.
11. Track, analyze, and report ASO performance with actionable insights.
12. Coordinate with content and design teams for high-quality app store creatives.
13. Work with analytics teams to refine ASO tracking and reporting processes.