ASO - App Store Optimization Manager

Job Summary


Responsibilities

• To develop App Store Optimization (ASO) strategies to ensure that our apps appear at the top of the search results in all the Online App stores.
• Set up an effective ASO (App Store Optimization) strategy to optimize and improve App discoverability in Google Play and App Store.
• Analyze competitors performance on the Google Play Store and App Store to create a better ASO Strategy.
• Work with the companys internal stakeholders and external agencies to gain insights and identify areas for improvement.
• Conduct ASO experiments using meticulous approaches and measurement methods such as A/B tests and statistical methods. Prove the effectiveness of the approaches and methods involved.
• Conduct daily monitoring and reporting on ranks across top keywords, reviews, and sentiments across all the App stores.
• Develop and implement link-building strategies.
• Handle various Social Media Platforms for App.
• Reviews Responses and Rating Analysis of Apps
• Stay updated on industry trends and latest practices in ASO/SEO and Google/Apple algorithm updates.
• Work with intelligence and analytics tools, dashboards, data, and data-based decision-making processes.
• Unique title creation using researched keywords and writing app descriptions.

Requirements

• 2-5 years of experience with ASO, App Store Optimization, and SEO, Search Engine Optimization - Must
• In-depth understanding of the app store and play store ecosystem.
• Must possess data-driven with strong problem solving and analytical skills
• Understanding of Developer Console and App related metrics
• Languages: English - Proficiency in both verbal Communication and Writing skills.
• Knowledge of additional languages - strong advantage

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.