ASM - TPD sales - HDFC BB - Ludhiana

Job Purpose

To ensure sales target achievement in the given territory and with the partner bank. Effectively Liaison both internally and externally to achieve the desired results.

Job Context & Major Challenges

Job Context / Job Challenges

– With the advent of medical advancements, lifestyle changes, change in Indian socio-economic scenario and Indian healthcare space the clients are facing challenges to cater to the needs of diverse workforce. Increasingly Indian clients have started considering group benefits as a lever to manage employee expectations, talent acquisition and retention. In this scenario it becomes extremely important to understand their psyche and then provide tailored solutions which would help them meet their end objectives and bring in profitable revenue source for the company.

Perspectives

Distribution: To identify and develop a relationship with new partners to maximize reach. To strengthen relationships with partners to ensure greater mind-share and thereby higher market-share in a very short span of time.

Key Challenges for the role –

• Given that close to 90 percent of the activity in terms of the deals coming in the market to be fought are from our partners, working with them in terms of structuring their payouts gets to be a challenge. There are peers in the market who adopt aggressive payout strategies whether it be a new business or it be a renewal and have a faster turn-around process for the same to be remitted.
• Partners keep doing off-sites at local levels for the team players and hence that gets them a marginal head start. Hence these factors have to be taken into account and managed accordingly.
  
  

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)

KRA1 Build the team and its capability to ensure that opportunity in channel is tapped optimally. Liason with the training team to ensure the team is adequately trained and updated on products and competition.

KRA2 Strengthen and build relationship with leaders from partner channel Build relationship with the mapped zonal managers to strengthen the central relationship

KRA3 Achieve GWP targets with the assigned partner and territory. Drive sales of the area through partner bank channel – HDFC Bank for business enhancement and ensure that Premium targets are met

KRA4 Train, develop and motivate partner sales and service team members to achieve the functional goals Train & develop partner sales and service teams to enable them to source new customers and thereby achieve the business numbers.

KRA5 Market Intelligence Observe, understand changes in products and distribution strategy of competition and communicate the same to seniors.