ASM Modern Trade CPD
The Himalaya Drug Company · Not specified · onsite · Posted 62d ago
Not disclosed4–10 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Division: Consumer Products Division (CPD)
Function: Sales & Business Development
About The Role
We are looking for a dynamic and result-oriented Assistant Sales Manager - Modern Trade to drive business growth and strengthen the company's presence across Modern Trade (NMT) channels.
The role will be responsible for managing key modern trade accounts, achieving sales targets, improving product visibility and ensuring effective execution of business plans across assigned accounts.
Key Responsibilities
Drive primary and secondary sales across the assigned territory/accounts.
Develop and execute account-wise business plans to achieve growth objectives.
Identify opportunities for business expansion, new listings and category growth.
Monitor sales performance and take corrective actions wherever required.
Develop strong relationships with buyers, category managers and key stakeholders.
Coordinate for new product listings, assortment expansion and promotional activities.
Ensure timely execution of customer-specific business plans and agreements.
Track account-wise sales, inventory, orders and payment-related issues.
Ensure effective product visibility, merchandising and planogram compliance.
Monitor promotional effectiveness and ROI.
Coordinate with internal teams for promotional material, displays and product availability.
Monitor inventory levels and avoid stock-outs / excess inventory.
Track order fulfilment and resolve supply-related issues with the concerned teams.
Ensure smooth execution of primary orders and secondary movement.
Gather market intelligence and provide actionable insights to the reporting manager.
Identify opportunities and challenges across assigned Modern Trade accounts.
Monitor category performance and recommend suitable business interventions.
Track achievement against targets, growth, productivity and distribution parameters.
Maintain account-wise sales and promotion trackers.
Provide timely updates on business performance, market developments and key account issues.
Coordinate for new product launches, promotional campaigns and customer requirements.
Ensure timely resolution of customer and operational issues.
Key Performance Indicators (KPIs)
Achievement of Sales & Revenue Targets
Primary & Secondary Sales Growth
Modern Trade Account Growth
New Product Listings
Distribution & Product Availability
Promotion Execution & ROI
Product Visibility / Planogram Compliance
Inventory Management
Collection / Outstanding Management
Customer Relationship & Account Development
Candidate Profile
Education
Graduate in any discipline.
MBA/PGDM in Sales & Marketing will be an added advantage.
Experience
4-10 years of relevant experience in Modern Trade / NMT Sales.
Experience in FMCG / Consumer Products / Personal Care / Wellness / Consumer Durables preferred.
Candidates with experience handling large Modern Trade accounts and retail chains will be preferred.
Required Skills
Strong Modern Trade / Key Account Management skills
Sales planning and execution
Negotiation and influencing skills
Strong communication and interpersonal skills
Analytical and problem-solving ability
Customer relationship management
Good understanding of FMCG/Consumer Product sales
MS Excel and PowerPoint proficiency
Ability to work independently and manage multiple accounts
Key Competencies
Business Acumen
Result Orientation
Customer Centricity
Relationship Management
Negotiation Skills
Analytical Thinking
Execution Excellence
Team Collaboration
Problem Solving
Note: The candidate should be comfortable with field travel as per business requirements.
Function: Sales & Business Development
About The Role
We are looking for a dynamic and result-oriented Assistant Sales Manager - Modern Trade to drive business growth and strengthen the company's presence across Modern Trade (NMT) channels.
The role will be responsible for managing key modern trade accounts, achieving sales targets, improving product visibility and ensuring effective execution of business plans across assigned accounts.
Key Responsibilities
- Sales & Business Growth
Drive primary and secondary sales across the assigned territory/accounts.
Develop and execute account-wise business plans to achieve growth objectives.
Identify opportunities for business expansion, new listings and category growth.
Monitor sales performance and take corrective actions wherever required.
- Modern Trade Account Management
Develop strong relationships with buyers, category managers and key stakeholders.
Coordinate for new product listings, assortment expansion and promotional activities.
Ensure timely execution of customer-specific business plans and agreements.
Track account-wise sales, inventory, orders and payment-related issues.
- Promotion & Visibility
Ensure effective product visibility, merchandising and planogram compliance.
Monitor promotional effectiveness and ROI.
Coordinate with internal teams for promotional material, displays and product availability.
- Distributor & Supply Chain Coordination
Monitor inventory levels and avoid stock-outs / excess inventory.
Track order fulfilment and resolve supply-related issues with the concerned teams.
Ensure smooth execution of primary orders and secondary movement.
- Market & Competition Analysis
Gather market intelligence and provide actionable insights to the reporting manager.
Identify opportunities and challenges across assigned Modern Trade accounts.
Monitor category performance and recommend suitable business interventions.
- Reporting & MIS
Track achievement against targets, growth, productivity and distribution parameters.
Maintain account-wise sales and promotion trackers.
Provide timely updates on business performance, market developments and key account issues.
- Cross-Functional Coordination
Coordinate for new product launches, promotional campaigns and customer requirements.
Ensure timely resolution of customer and operational issues.
Key Performance Indicators (KPIs)
Achievement of Sales & Revenue Targets
Primary & Secondary Sales Growth
Modern Trade Account Growth
New Product Listings
Distribution & Product Availability
Promotion Execution & ROI
Product Visibility / Planogram Compliance
Inventory Management
Collection / Outstanding Management
Customer Relationship & Account Development
Candidate Profile
Education
Graduate in any discipline.
MBA/PGDM in Sales & Marketing will be an added advantage.
Experience
4-10 years of relevant experience in Modern Trade / NMT Sales.
Experience in FMCG / Consumer Products / Personal Care / Wellness / Consumer Durables preferred.
Candidates with experience handling large Modern Trade accounts and retail chains will be preferred.
Required Skills
Strong Modern Trade / Key Account Management skills
Sales planning and execution
Negotiation and influencing skills
Strong communication and interpersonal skills
Analytical and problem-solving ability
Customer relationship management
Good understanding of FMCG/Consumer Product sales
MS Excel and PowerPoint proficiency
Ability to work independently and manage multiple accounts
Key Competencies
Business Acumen
Result Orientation
Customer Centricity
Relationship Management
Negotiation Skills
Analytical Thinking
Execution Excellence
Team Collaboration
Problem Solving
Note: The candidate should be comfortable with field travel as per business requirements.
Sourced from foundit
Skills
Good understanding of FMCG Consumer Product salescrmPowerpointAnalytical and problem-solving abilityNegotiation and influencing skillsSales Planning and Executionexcelmodern trade key account management
About Himalaya Wellness
The Himalaya Drug Company
Pharma
6.1k+
employees
1930
96 years old
Bangalore / Bengaluru, Karnataka
India
₹6.7L PA avg
Avg at Himalaya Wellness
About
Himalaya is trusted for head to heel range of herbal products.
Industries
PharmaInternetBeauty & Personal Care
Employee ratings
10 reviews
4.0/ 5
Culture
3.2
Career growth
3.1
Work-life
3.6
Employees rate it well for
Overall Company40Work-Life Balance39
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