ASE Modern Trade

Job Summary

Be product ambassador, promoting Haleon leading brands. Build relationships with retailers and distributors. Build in-store awareness by leading promotions, launching new products, and educating shoppers. Ensure we present and promote our products in the best way. Helping shoppers make informed choices.

Moreover, as a ASE MT at Haleon, people would be responsible for ensuring the delivery of our organisational business plan within a specific geography. These business plans include required infrastructure, distributor networks, and distribution points, in-store execution, and sales value delivery. In this role, people will help translate Haleon business strategy in trade, achieving a mutually beneficial strategy with our trade partners.

Key Responsibilities

• Manage the regional accounts along with the KAM with respect to JBP, TOT and PL.
• Drive Business objectives of Sales, Market share across categories, Visibility score cards. Work closely with the KAM Ops in Planning and Strategy.
• Manage the team of Promoters and Merchandisers in assigned geography.
• Manage the contact mapping with all Key Store and Regional contact points in assigned areas.
• Drive all SOP s of MT in the area and ensue 100% compliance to Haleon Ways of Working. Number of indirect reports: 8-10

Requirements

• Minimum qualification: MBA - General Management / Business Management
• 6+ Years out of which 2 years as ASE or KDE in Modern Trade is a must
• Area of Specialization: Marketing, Sales - Strategic planning executing excellence is key part of the role.

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