Area Sales Officer

Key Responsibilities:

1. Achieve sales targets through distributors and retail outlets in the assigned territory.
2. Identify growth opportunities and expand market coverage.
3. Appoint new distributors and strengthen the distribution network.
4. Ensure product availability, visibility, and merchandising across retail outlets.
5. Drive primary and secondary sales through distributors.
6. Conduct promotional activities such as sampling, displays, and retailer schemes.
7. Monitor promoter and merchandiser performance to improve sales.
8. Maintain strong relationships with distributors and retailers.
9. Ensure collection of payments as per company credit policy.
10. Share regular sales and market updates with the reporting manager.

Preferred Candidate Profile:

• Graduate (2-3 years On role exp)
• Good communication and interpersonal skills.(English)
• Willingness to travel within the assigned territory.
• Basic knowledge of Sales, Retail, FMCG, or Modern Trade is preferred.