Area Sales Officer

Job Description Area Sales Officer

Position: Area Sales Officer (ASO)
Department: Sales & Distribution
Industry: Retail / FMCG
Base Location: Panchkula

Territory: Haryana, UP
Employment Type: Full-Time
Experience: Minimum 4 years in FMCG, Retail, Consumer Goods, or Channel Sales

Job Purpose

The Area Sales Officer will be responsible for achieving sales and distribution targets in the assigned territory by managing distributors, retailers, and the frontline sales team. The role involves driving primary and secondary sales, expanding outlet coverage, ensuring product availability and visibility, and maintaining strong relationships with channel partners.

Key Responsibilities

1. Sales & Target Achievement

2. Distributor Management

3. Retailer & Market Development.

4. Merchandising & Visibility

5. Team Management

6. Market Intelligence & Reporting