Area Sales Officer

Sales Executive / Sales Officer Herbal Cosmetics | Field Sales

Role & responsibilities

• Achieve assigned monthly and quarterly sales targets.
• Develop new business by identifying and approaching retailers, distributors, stockists, pharmacies, cosmetic shops and other relevant outlets.
• Visit the market regularly and maintain strong relationships with existing customers.
• Generate new leads and convert them into active customers.
• Take regular orders and ensure timely follow-up for order fulfilment and payments.
• Ensure proper product visibility, availability and merchandising at retail outlets.
• Introduce new products and promotional schemes to retailers and distributors.
• Monitor competitor products, pricing, schemes and market activities.
• Collect market feedback regarding products, pricing and customer requirements.
• Maintain daily visit reports, sales reports and customer records.
• Follow up on outstanding payments as per company policy.
• Coordinate with distributors/stockists and the internal team for smooth order and delivery operations.
• Expand the company's distribution and retail network within the assigned territory.
• Achieve secondary sales and outlet coverage targets.
• Travel within the assigned territory as required.

Preferred candidate profile

• Graduate in any discipline.
• 13 years of experience in sales, preferably in FMCG, cosmetics, pharma, OTC, personal care or related industries.
• Good communication and negotiation skills.
• Comfortable with field sales and regular market visits.
• Should be target-oriented and capable of developing new business.
• Basic knowledge of MS Office/WhatsApp and maintaining sales reports.
• Two-wheeler and valid driving licence preferred.

Perks and benefits

• Monthly sales achievement
• New outlet/customer acquisition
• Distributor/retailer expansion
• Productive calls and market visits
• Secondary sales growth
• Collection/payment follow-up
• Product availability and visibility
• Customer retention and relationship management