Job Title: Area Sales Manager – Government BusinessCompany Name: Transasia Bio-Medicals Ltd.Location: DelhiExperience: 4–8 YearsCTC: Up to 20 LPADepartment: Sales & Business DevelopmentIndustry: IVD / Healthcare DiagnosticsJob SummaryWe are looking for an experienced and result-oriented Area Sales Manager to drive government business and sales activities in the healthcare diagnostics segment. The candidate must have relevant experience in the IVD/Diagnostics industry, strong knowledge of government tenders and GeM (Government e-Marketplace), and the ability to develop business with government hospitals, medical colleges and healthcare institutions.Key Responsibilities- Develop and execute sales strategies to achieve government business targets in the assigned territory.- Identify and develop business opportunities with government hospitals, medical colleges, AIIMS, CGHS and other government healthcare institutions.- Manage government tenders, including tender identification, documentation, submission and follow-ups.- Handle GeM portal activities, including product listing, bid participation, order processing and order management.- Build and maintain relationships with government officials, procurement departments and key decision-makers.- Drive sales of IVD diagnostic instruments, reagents, kits and other diagnostic products.- Coordinate with technical, application, service and logistics teams.- Monitor competitor activities, market trends and government procurement opportunities.- Ensure timely follow-up on quotations, purchase orders and payments.- Achieve assigned sales targets and ensure sustainable business growth.Required Qualifications & Experience- Graduate/Postgraduate in Science, Life Sciences, Biotechnology, Medical Laboratory Technology or a relevant field.- 4–8 years of experience in Sales/Business Development, preferably in the IVD or Diagnostic industry.- Prior experience handling Government Business is mandatory.- Hands-on experience with GeM portal and government tender management is highly preferred.- Experience dealing with government hospitals, medical colleges, AIIMS, CGHS and other public healthcare institutions.- Good understanding of government procurement procedures, tender documentation and bidding processes.Required Skills- Government Sales and Business Development.- Practical knowledge of GeM portal operations.- Government Tender Management.- Institutional Sales.- Strong communication, negotiation and relationship-management skills.- Territory management and target achievement.- Willingness to travel within the assigned territory.Preferred Candidate Profile- Candidates currently working with IVD, Diagnostic or Medical Equipment companies.- Proven track record in Government Business.- Strong exposure to GeM bidding, government tenders and institutional sales.- Existing professional relationships within government healthcare institutions will be an added advantage.Sourced from naukri
