Area Sales Manager

About the Role

Cult.fit is hiring an Area Sales Manager for Indoor Equipment to grow our fitness equipment sales through dealers and distributors in the assigned territory.

You will own the channel end to end: find and appoint new dealers and distributors, activate and grow existing partners, and deliver the area's sales targets. This is a hands-on, field-first role for someone who is comfortable going into the market, meeting retailers and winning them over.

Key Responsibilities

Dealer and distributor development

• Map the territory and identify new business opportunities for indoor fitness equipment (treadmills, cycles, strength and home gym products)
• Prospect, pitch, negotiate and appoint new dealers and distributors, including onboarding and commercial terms
• Build a pipeline of potential partners and convert it on a regular cadence

Channel management

• Manage and grow relationships with existing dealers, distributors and retail partners
• Drive sell-in and sell-out, product availability, display and visibility at partner outlets
• Review partner performance, resolve issues and keep credit, stock and payment discipline in check

Sales delivery

• Own area sales targets and track them against plan through regular reviews
• Plan visits and market coverage, and report on competition, pricing and market trends
• Work with internal teams (supply chain, marketing, finance, after-sales) so partners get timely support

Requirements

• 3 to 5 years of experience in channel sales or channel management
• Industry background in indoor or fitness equipment (first preference), cycles or consumer durables
• Proven track record of identifying new business opportunities and appointing new dealers or distributors
• Hands-on experience handling and working closely with distributors and channel partners
• MBA or graduate in a relevant field

Skills and Attributes

• Strong negotiation, closing and relationship-building skills with dealers and distributors
• Self-driven and comfortable with extensive field travel and cold prospecting in the market
• Sound understanding of territory planning, pricing, margins and trade terms
• Data-aware: tracks pipeline, primary and secondary sales, and partner health
• Clear communication in English and the local language of the territory