Area Sales Manager

Job Summary

We are looking for an experienced and result-oriented Area Sales Manager to drive business growth, manage sales operations, and develop customer relationships in the assigned region.

The ideal candidate should have strong experience in sales and business development, pricing negotiations, key account management, and receivables management. The candidate should be capable of developing new business opportunities, retaining existing customers, and achieving sales targets while focusing on product quality and customer value.

Key Responsibilities

1. Sales & Business Development

• Achieve sales targets and increase business volume in the assigned region.
• Identify new business opportunities and develop new customers.
• Drive growth and expansion of the company's product business.
• Implement and monitor sales and marketing strategies.
• Negotiate product pricing and commercial terms with customers.
• Promote products by highlighting quality, reliability, and value rather than competing solely on price.
• Develop new accounts and strengthen relationships with existing customers.
• Manage key accounts to improve customer retention and generate repeat business.

2. Receivables & Payment Management

• Negotiate favourable payment terms with customers.
• Develop and implement strategies for timely collection of outstanding payments.
• Monitor receivables and ensure that overdue payments remain within acceptable limits.
• Maintain healthy customer payment practices while supporting business growth.

3. Customer & Team Management

• Build and maintain relationships with existing customers, key accounts, and potential customers.
• Coordinate with internal departments, including operations and regional administration, to support sales activities.
• Work closely with sales executives and office executives to achieve business objectives.
• Support team development and ensure effective execution of sales plans.

4. Sales Performance & Reporting

• Monitor regional revenue, sales targets, and performance against budgets.
• Track customer acquisition, retention, and order conversion rates.
• Analyse lost orders and identify opportunities to improve sales performance.
• Monitor sales costs and conversion rates to improve profitability.
• Prepare and analyse business reports to support sales planning and decision-making.

Required Skills

• Sales and business development
• Industrial product sales
• Regional sales management
• Key account management
• Sales and marketing strategy implementation
• Pricing and commercial negotiations
• Receivables and credit control management
• Customer relationship management
• Lead generation and order conversion
• Sales forecasting and business reporting
• Team leadership and people management
• Communication, negotiation, and influencing skills
• Analytical thinking and problem-solving
• Target-oriented approach and decision-making

Educational Qualification

• Essential: B.E./B.Tech
• Preferred: MBA

Experience Required

• Minimum 10 years of professional experience.
• Experience in industrial product sales is preferred.
• Candidates should have a proven ability to develop business, manage key accounts, negotiate commercial terms, and achieve sales targets.

Key Performance Indicators (KPIs)

Performance will be measured based on:

• Achievement of sales targets and revenue goals.
• Development of new customers and retention of existing accounts.
• Effective management of receivables and timely payment collection.
• Sales costs maintained within specified limits.
• Growth in business volume and product sales.
• Improvement in prospect-to-order conversion rates.
• Achievement of budgeted sales performance.
• Effective customer and contract management.

Preferred candidate profile

The ideal candidate should be:

• A confident and result-oriented sales professional.
• Experienced in business development and industrial product sales.
• Skilled in negotiation, persuasion, and customer relationship management.
• Capable of leading teams and developing people.
• Strong in commercial decision-making and problem-solving.
• Self-motivated, adaptable, and committed to continuous learning.
• Focused on customer satisfaction, product quality, and sustainable business growth.