Area Sales Manager

Role & responsibilities

Business Development & Account Management

• Manage and grow business with direct accounts like Blinkit, Instamart, BigBasket and other strategic customers.
• Drive sales from HORECA & QSR chains.
• Identify and develop new business opportunities, channels, and geographies to expand market presence.
• Build and maintain strong relationships with key decision-makers across customer accounts.
• Ensure high service levels, customer satisfaction, and account profitability.

Sales Planning & Execution

• Analyse market trends, customer demand patterns, and channel performance to forecast sales opportunities.
• Set challenging yet achievable sales targets and allocate goals across the team.
• Develop and execute account-specific growth plans and promotional strategies.
• Increase market share and strengthen competitive positioning across assigned markets.
• Develop innovative pricing and commercial strategies to maximize revenue and profitability.

Team Management & Leadership

• Lead, coach, and manage a team of Sales Executives across multiple cities.
• Monitor daily sales performance and conduct regular target reviews.
• Motivate, mentor, and develop team members to achieve their full potential.
• Foster a high-performance culture focused on accountability, collaboration, and continuous improvement.
• Lead by example and effectively manage change initiatives within the team.

Market Intelligence & Competitive Analysis

• Track competitor activities, pricing, promotions, product launches, and distribution strategies.
• Gather, analyze, and share market intelligence to support business decisions.
• Identify emerging market opportunities and potential risks.

Operational Excellence

• Coordinate with internal stakeholders on order management, invoicing, credit notes, and payment collections.
• Collaborate with production and supply chain teams to ensure timely order fulfillment and dispatches.
• Monitor product quality in the market, including packaging standards and physical quality parameters.
• Ensure compliance with company policies, commercial agreements, and operational processes.

Distribution & Network Development

• Identify, evaluate, and appoint distributors/super stockists in existing and new markets as required.
• Optimize resource allocation, including manpower and trade investments, to maximize returns.

Preferred candidate profile

Key Skills & Competencies

• Key Account Management
• Quick Commerce & Modern Trade Management
• HORECA Sales
• Team Leadership & People Development
• Negotiation & Relationship Management
• Sales Planning & Forecasting
• Business Development
• Market Intelligence & Competitive Analysis
• Commercial Acumen
• Problem Solving & Decision Making
• Cross-functional Coordination
• Strong Communication & Presentation Skills

Preferred Qualifications

• Bachelor's degree in Business, Marketing, Commerce, or related field.
• MBA preferred.

Experience

• 712 years of sales experience in FMCG, Food, Frozen Foods, Meat, Retail, Quick Commerce, Modern Trade, or HORECA segments.
• Proven experience in handling direct/key and institutional customers.

Interested Candidates share their CV at [email removed]