Area Sales Manager

Roles & Responsibilities

1. Own primary and secondary sales targets for the AP area across mens innerwear categories, with monthly, quarterly and annual plans.
2. Appoint, manage and review distributors, ensuring healthy ROI, timely claim settlement, credit discipline and stock hygiene.
3. Drive numeric and weighted distribution by expanding retail outlet coverage in urban, semi-urban and rural markets.
4. Lead, coach and monitor a team of Sales Officers / Territory Sales Executives and distributor salesmen, including daily beat productivity reviews.
5. Ensure availability of core SKUs, sizes and new launches at outlets, keeping out-of-stocks low and inventory norms in line.
6. Execute NPD launches, schemes, trade promotions and visibility programmes in key multi-brand and hosiery outlets.
7. Track market trends, competitor pricing, schemes and new entrants, and share actionable inputs with the regional team.
8. Use the sales DMS / SFA and MIS reports to analyse performance by territory, distributor, outlet and SKU and to drive corrective action.
9. Build strong relationships with key retailers and wholesalers, and resolve trade issues, returns and market complaints quickly.
10. Ensure compliance with company policies on pricing, credit, claims, beat adherence and market hygiene, and manage area-level spend within budget.

Preferred Candidate Profile

1. Graduate in any discipline; an MBA in Sales/Marketing is preferred.
2. 6–10 years of sales experience in General Trade, with at least 2–3 years managing a team or territory.
3. Background in apparel, innerwear, hosiery, textiles or FMCG / consumer durables with GT distribution.
4. Proven experience in appointing and managing distributors and growing secondary sales.
5. Good market knowledge of Tirupati, Chittoor, Nellore and surrounding Rayalaseema markets.
6. Fluency in Telugu and English (Tamil is an added advantage given the border markets).
7. Strong analytical skills, comfortable with Excel, DMS/SFA tools and data-driven sales reviews.
8. Track record of meeting targets, expanding distribution and launching new products successfully.
9. Strong people leadership, with the ability to hire, train and retain frontline sales teams.