Area Sales Manager

Role & responsibilities

• Develop and execute sales strategies to achieve revenue and market share targets.
• Lead, mentor, and motivate the sales team to deliver consistent performance.
• Build and strengthen relationships with key clients, distributors, and retail partners.
• Identify new business opportunities and expand into untapped markets.
• Monitor market trends, competitor activities, and customer preferences to shape strategy.
• Oversee forecasting, reporting, and budgeting to ensure alignment with company goals.

Preferred candidate profile

• Masters degree in Business Administration, Sales, Marketing, or related field (MBA preferred).
• 10+ years of progressive experience in sales, with at least 4 years in a leadership role.
• Proven track record of meeting and exceeding sales targets.
• Strong negotiation, communication, and relationship management skills.
• Experience in dairy/Cheese business, FMCG or fresh produce sales will be a strong advantage.