Area Sales Manager

Job Summary

Experience: 4-7 Years; Employment Type: Full-time.

We are looking for an experienced and target-oriented Area Sales Manager (ASM) to lead business development and sales activities across the assigned territory. The candidate will be responsible for achieving sales targets, developing key accounts, managing dealer/distributor networks, and expanding the company's B2B business.

Responsibilities

• Develop and implement sales strategies for the assigned territory.
• Drive B2B sales, channel sales, institutional sales, and corporate sales.
• Identify and acquire new dealers, distributors, OEMs, system integrators, corporate clients, and institutional customers.
• Manage and strengthen relationships with key customers and channel partners.
• Achieve monthly, quarterly, and annual sales targets.
• Lead territory expansion and identify new market opportunities.
• Conduct regular market visits and monitor competitor activities and pricing.
• Handle key accounts and negotiate commercial terms with customers.
• Conduct product presentations, demonstrations, and business meetings.
• Prepare sales forecasts, pipeline reports, and territory-wise business plans.
• Coordinate with internal teams for order execution, delivery, installation, and after-sales support.
• Follow up on payments and outstanding receivables.
• Provide market feedback to management regarding customer requirements, competition, and product opportunities.
• Mentor and guide junior sales team members where required.
• Ensure strong customer satisfaction and long-term business relationships.

Required Skills

• Strong experience in B2B and channel sales.
• Proven track record of achieving sales targets.
• Excellent negotiation, communication, presentation, and closing skills.
• Strong dealer/distributor and key-account management skills.
• Ability to develop new markets and business opportunities.
• Strong leadership and team-handling skills.
• Good analytical and reporting skills.
• Willingness to travel extensively within the assigned territory.

Qualifications

• Graduate/MBA in Sales, Marketing, Business Administration, or a related field.

Preferred Industry Experience

• Experience in CCTV, surveillance, security products, electronics, networking, IT products, OEM, system integrators, or other technology products is mandatory.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.